Rule 5 played host to a visit by student from Kansas State University earlier this month. A group of communications and public relations students were in the UK to broaden their international experience. The students were accompanied by Dr Barbara DeSanto, Assistant Professor in Public Relations at the University.

As part of their itinerary, the party of ten visited the agency at its MediaCityUK offices. They learnt about some of the innovations taking place in digital communications and the use of social media in a public relations context. The students were taken through the award winning case study on use of video at the UCI Track Cycling World Cup in London last December. The social media campaign incorporated video content, edited and shared in near real-time ahead of TV highlights. The campaign delivered close to 130 million impacts through social media channels. Rule 5 was selected to be part of the Kansas State Univesrity summer programme on the advice of Dr. Danny Moss at the University of Chester.