Specialist telecommunications provider Nexbridge has appointed the agency to provide PR and communications support for WHYPAY? and The Wonderful Organisation. The agency will also launch a new brand for the company later this year.
WHYPAY? is a free conference call platform. Unlike its competitors there are no third party costs as it uses a dial-in number that is included in bundled minutes whether calling from a fixed or mobile telephone. The Wonderful Organisation has been set up by Nexbridge Chairman Kieron James as a not for profit fundraising platform. Its costs are covered by Nexbridge and other corporate sponsors.
“We’ve appointed Rule 5 because they understood our businesses and they have a strong track record of delivering effective PR campaigns” said Kieron. “We have some major announcements in the next six months including a new focus for Wonderful.org and a new brand that will have a major impact on the conference call sector.”
“Lots of people talk about disruption but Nexbridge has plans that will have a real impact on the corporate conference call market and the charitable giving sector” said Rule 5 Managing Partner, Rob Brown. “We are really looking forward to launching several genuinely innovative products and services.”