Rule 5 has won a retained brief with adventure engineering company Hangfast.
Based in Bingley, West Yorkshire, Hangfast is one of the world’s leading manufacturers of climbing walls, artificial caving systems and rope courses, providing end-to-end adventure leisure solutions from design through to production and installation.
The specialist business, founded by John Beers in 2001, works with a wide range of clients including Sport England, the armed forces, schools, outdoor education and leisure centres, and leisure and tourism attractions like Legoland and Alliance Leisure.
The appointment sees Rule 5 responsible for raising awareness of the business, working with Hangfast’s clients to deliver effective marketing communications strategies. The agency will also work with Hangfast to promote its rigging and rope access business, which provides a comprehensive range of inspection, maintenance, lifting and materials handling solutions to the entertainment, construction, maintenance and climbing industries.
Speaking on the appointment, Hangfast founder and director John Beers said: “Since the inception of Hangfast in 2001 we have been quietly building the business, delivering bespoke adventure leisure experiences for customers worldwide. As we celebrate our 15th anniversary we’re looking ahead to the next phase of expansion, with a marketing and communications campaign that will further elevate the Hangfast brand.
“Rule 5’s strategy demonstrated knowledge not only of the media opportunity but of our business and the adventure leisure sector. They’re a great fit with Hangfast and we’re really pleased to have the team on board.”
Rule 5 Founding Director, Julie Wilson, added: “Hangfast is a fantastic win for the agency playing to our strengths in sport and leisure PR. It’s an incredible business that’s brimming with potential stories; we’re delighted to have the opportunity to tell them.”