Rule 5 Wins First Class Contract With Park Leisure

park-leisure-malvern-view-crop

Luxury holiday park company Park Leisure has appointed Rule 5 as its retained PR and communications partner.

A privately owned business, Park Leisure operates 10 holiday parks across the UK in stunning country and coastal locations including: Northumberland, North Yorkshire, Lancashire, Herefordshire, North Wales and Cornwall.  Each provides five star, first class holiday homes to suit every personality and budget.

The brief sees the agency tasked with further raising the profile of Park Leisure in national and consumer media alongside a regional site-specific communications programme.  PR, events and social media are all functions of the role.

Speaking on the appointment, Head of Marketing at Park Leisure Warren Davey said: “Until recently the group has largely operated as a series of 10 parks.  Our focus now, as we prepare for the next phase of growth, is to develop the Park Leisure master brand and be recognised for being unique.

“The PR and content strategy presented by Rule 5 showed a clear understanding of the opportunity and the approach to achieving it.  They’re a valuable extension to the team.”

Rule 5 founding director Julie Wilson added: ”The Park Leisure offer is second to none – not just in terms of the quality of the holiday homes but the individual services and personal touches provided; it’s a luxury leisure lifestyle.

“With ‘staycations’ set to rise in popularity, there’s no better time to promote the benefits of UK holiday home ownership.   It’s a fantastic win for the agency and further cements what has been a great start to the new year.”

For further information visit www.parkleisure.co.uk

Rule 5 Climbs To New Heights With Hangfast

IMG_1200 v1

Rule 5 has won a retained brief with adventure engineering company Hangfast.

Based in Bingley, West Yorkshire, Hangfast is one of the world’s leading manufacturers of climbing walls, artificial caving systems and rope courses, providing end-to-end adventure leisure solutions from design through to production and installation.

The specialist business, founded by John Beers in 2001, works with a wide range of clients including Sport England, the armed forces, schools, outdoor education and leisure centres, and leisure and tourism attractions like Legoland and Alliance Leisure.

The appointment sees Rule 5 responsible for raising awareness of the business, working with Hangfast’s clients to deliver effective marketing communications strategies.  The agency will also work with Hangfast to promote its rigging and rope access business, which provides a comprehensive range of inspection, maintenance, lifting and materials handling solutions to the entertainment, construction, maintenance and climbing industries.

Speaking on the appointment, Hangfast founder and director John Beers said:  “Since the inception of Hangfast in 2001 we have been quietly building the business, delivering bespoke adventure leisure experiences for customers worldwide.  As we celebrate our 15th anniversary we’re looking ahead to the next phase of expansion, with a marketing and communications campaign that will further elevate the Hangfast brand.

“Rule 5’s strategy demonstrated knowledge not only of the media opportunity but of our business and the adventure leisure sector.   They’re a great fit with Hangfast and we’re really pleased to have the team on board.”

Rule 5 Founding Director, Julie Wilson, added:  “Hangfast is a fantastic win for the agency playing to our strengths in sport and leisure PR.  It’s an incredible business that’s brimming with potential stories; we’re delighted to have the opportunity to tell them.”