Virgin Money Cyclone – 4,000 Saddle Up



Last week over 4,000 people descended upon the North East for the annual Virgin Money Cyclone Festival of Cycling.

Amongst the throng of cycling enthusiasts were Rule 5’s Jules and Carolanne, who were on the ground delivering live updates from the cycling events and directing all media communication.

The four day festival offers rides for amateurs and enthusiasts at all levels – from sportive challenges and family routes to a weekend of professional racing culminating in the women’s Curlew Cup and men’s UCI European Tour Road Race, the Beaumont Trophy.

Taking the trophy in the women’s national road race was Pearl Izumi Sports International Tours cyclist and reigning World & European Team Pursuit Champion, Katie Archibald.

It was a heated finish in the newly accredited UCI Beaumont Trophy, which is only one of four UCI road races in the UK, with Kristian House of Rapha Condor JLT powering to victory.

An abundance of media were in attendance throughout the weekend including BBC North East, The Newcastle Chronicle, Living North, Road Cycling UK and Velo UK.  Going the extra mile was Dan Black from Metro Radio station, who embraced the 63 mile sportive reporting live from the saddle. The event was featured on BBC Look North throughout the four day event.