Rule 5 Gets To Work With Birchwood Price Tools

PUNK00219 230mm Diamond Blade 2 blue low

We’re delighted to start the new year with two new clients, Bullet and Punk.

The news comes to follow a three-way pitch to parent company Birchwood Price Tools, and sees the agency start work with immediate effect.  Activity will see two distinctly different campaigns delivered, building on the agency’s strengths in both social and conventional media.

For power tool accessory brand Punk, the agency is tasked with developing a social media presence, further building the Punk community and driving engagement with a creative content campaign.  A conventional PR programme runs in parallel for the leading wood screw brand Bullet, built around key retail partnerships, the seasonal calendar and a new product launch in summer.  Both are retained briefs and see creativity run throughout.

Marketing Manager for Punk & Bullet, Sam Johnson, said: “2016 is an important year for Punk & Bullet as we look to rapidly grow market share and expand our product portfolio.  PR & social media are a key part of our marketing strategy and we’ve been committed to finding the right agency partners.

“Rule 5’s campaign was head and shoulders above the rest, providing fresh thinking and a number of strong creative ideas that really resonate with the Punk and Bullet brands.  There’s a good team fit and we’re looking forward to what we are confident will be a great year.”