The agency has won a competitive pitch to promote this year’s UCI Track Cycling World Cup.
The world-class event, which takes place at Lee Valley VeloPark (the host venue of the London 2012 Olympic and Paralympic Games) this December 5 – 7, will see Olympic & World Champion riders from across the globe descend on London to compete for international ranking points that will determine their qualification for the 2015 World Championships and 2016 Olympic Games.
The agency is appointed to manage all event media relations, PR and social media, with a focus on driving tickets sales and audience engagement. The team is also responsible for further raising the profile of Lee Valley VeloPark.
Speaking on the appointment Phil Heselwood, British Cycling Major Events and Projects Manager, said: “This was a highly competitive pitch. Rule 5’s knowledge of cycling and expertise in sports event marketing combined with their creative approach and ability to demonstrate a strong return on investment set them apart from the rest. We’re looking forward to working with the team to deliver this year’s UCI Track Cycling World Cup.”
Work is already underway, run out of the agency’s Shoreditch and MediaCityUK based offices.