The agency won Best Use of Video for its work on the UCI Track Cycling World Cup at the PRmoment Awards at the Hilton in Manchester last night (11th March 2015). The awards recognise outstanding campaigns and exceptional talent and this year attracted over 650 entries.
The agency working with British Cycling delivered an astonishing 137 million impacts on Twitter for the UCI Track Cycling World Cup London at the Lee Valley VeloPark in the velodrome that was used at the 2012 Olympic and Paralympic Games.
The social media campaign incorporated video content, edited and shared in near real-time ahead of TV highlights. The campaign also used interviews with fashion guru and cycling fan Sir Paul Smith and fellow knight and six times Olympic track cycling champion Sir Chris Hoy.
“We were working hand in hand with British Cycling’s team to ensure that if you were following the event on your phone, laptop, tablet or PC you got a real sense of the excitement” said Rule 5’s Rob Brown.
The awards picture above is courtesy of the government’s Executive Director of Communications Alex Aiken who was at the event in Manchester and tweeted: