Rule 5 Launches ‘V’

logo-screen-grabThe agency launched a brand new video content business, ‘V’, at Prolific North Live in Manchester last week.

‘V’  offers bespoke and responsive short form video and will also specialise in the promotion of content through social channels, including Facebook, Snapchat and YouTube with a mix of organic and paid promotion. ‘V’ will produce editorial content aimed at broadcast and online news outlets and will initially draw on Rule 5’s media relations capability to ensure digital content reaches its target audience.

‘V’ exhibited last week at Prolific North Live, an industry-leading expo focused on digital innovation and cutting-edge marketing.  ‘V’ has been launched in response to an ever-changing media landscape and brands’ desires to tell their stories in different formats across a growing range of media.

Rule 5 founders Rob Brown and Julie Wilson have launched ‘V’ in response to the demand for rich content from clients of their award-winning specialist communications agency. The agency has previously created digital content for clients including British Cycling, Brother and Blackpool Pleasure Beach.

Rob said: “We’re combining the production and distribution of video content.  Rule 5 has been producing and sharing video content for several years using freelance producers, editors and camera operators, many of whom also work for broadcasters and TV production companies located in Salford’s creative and media hub.”

‘V’ is online at www.v-content.com and on Twitter at @V_Content.

Dock10 Adds Rule 5

Studios

Rule 5 has been appointed by MediaCityUK based media services business dock10 to deliver a regional and corporate PR campaign.

dock10 is well known as a major supplier of studios, post production and managed services to the BBC, ITV and a host of independent TV production companies. It is now actively growing its customer base beyond the broadcast sector.

Video is growing at an exceptional rate, with significant growth in corporate and advertising. Last year, UK video ad spend grew over 50% to £711million, according to the Internet Advertising Bureau UK. “Broadcast continues to be our core business but the demand for broadcast quality video content is expanding well beyond traditional TV” said dock10 CEO Mark Senior.

“We’ve appointed Rule 5 because they understand the market, with the additional benefit of being located very close to us in MediaCityUK” he added.

Rule 5 founders Rob Brown and Julie Wilson both have extensive previous experience working for agencies in global advertising networks.

 

 

SXSW and the Video Myths

video

Mentioning that I go to SXSW usually generates one of two responses. The first is a desire to go and the second is “what for?”. On my first visit, five years ago, I thought I would discover the ‘next big thing’. Last year, for example, Meerkat launched. I imagined bringing the news to a wide-eyed audience back in Blighty, but given the nature of communications everyone was aware at the same time I was (who knew social media was instant and global?). Not only that, but the launch of Periscope shortly afterwards eclipsed Meerkat’s moment in  the Texas sun.

So why do I go? Well it’s fun, interesting and sunny in March. There’s free food and drink to be had and great live music. What’s not to like?

The real value though is in the depth of insight. You can go from panel session to keynote speech on to a meetup and learn little, but then a nugget will emerge from a session that you went to just to bridge a gap in the day. So what did I take away from SXSW 2016? The current gold rush in communications and technology this year is largely around video and like many hype cycles there is a lot of bluff and bluster. Here are a few myths that were busted for me in Austin.

#Myth 1 – It’s about the view count

OK, the view count matters but we need to be careful about what that means.  Views are not the same for different platforms. View counts on YouTube, Facebook and Snapchat are all calculated differently. No-one knows for sure, but YouTube counts a view after about video for 30 seconds. and Facebook after just three seconds. In three seconds you could see several videos on Snapchat. So when a major annual UK tennis event says it had more than 600 million video views on Snapchat that could equal to 55,000 views for a full three hour match on another platform.

#Myth 2 – It’s all about 360 VR 

With the consumer roll out of 360 VR headsets this year there’s a lot invested in telling us that it’s the next big thing. That might be right but for now there’s very little compelling content and a small amount of very boring content.  A far more immersive experience was available in an 8K 3D cinema with 22.2 surround sound from Japanese broadcaster NHK.  Not a headset in sight.

#Myth 3 – It’s all about Snapchat

The user stats are incredible, the video view are mind boggling (if you ignore Myth 1) and big media brands are piling in.  Snapchat is huge but it’s not the future for brands or broadcasters. People make their own content and then share it with their own audience. That’s the point. It’s also for a young demographic, people in the main grow out of wearing virtual bunny ears.

We all want to know what the next big thing is, but a step towards that goal is discovering what’s not.

Rule 5 Wins PRMoment’s Best Use of Video

PRMoment Rule 5

The agency won Best Use of Video for its work on the UCI Track Cycling World Cup at the PRmoment Awards at the Hilton in Manchester last night (11th March 2015). The awards recognise outstanding campaigns and exceptional talent and this year attracted over 650 entries.

The agency working with British Cycling delivered an astonishing 137 million impacts on Twitter for the UCI Track Cycling World Cup London at the Lee Valley VeloPark in the velodrome that was used at the 2012 Olympic and Paralympic Games.

The social media campaign incorporated video content, edited and shared in near real-time ahead of TV highlights. The campaign also used interviews with fashion guru and cycling fan Sir Paul Smith and fellow knight and six times Olympic track cycling champion Sir Chris Hoy.

“We were working hand in hand with British Cycling’s team to ensure that if you were following the event on your phone, laptop, tablet or PC you got a real sense of the excitement” said Rule 5’s Rob Brown.

The awards picture above is courtesy of the government’s Executive Director of Communications Alex Aiken who was at the event in Manchester and tweeted:

Great to see @robbrown & @5Rule5 winning at #prmomentawards for best use of video pic.twitter.com/yhitCg7AMj— Alex Stuart Aiken (@AlexanderAiken) March 11, 2015

Four Nominations In PRmoment Awards

PRmoment 2

We’re thrilled to have made the shortlist of this year’s PRmoment Awards with nominations in four categories.

The awards recognise outstanding campaigns and exceptional talent and this year attracted over 650 entries.

Rule 5 is shortlisted for Social Media Agency of the Year and Consumer PR Agency of the Year. The agency is also nominated for Best Use of Video for its work on the UCI Track Cycling World Cup London and Social Media Campaign of the Year for its work with Royal Albert, a category Rule 5 won at last year’s Big Chip Awards.

The PRmoment Awards will be announced on March 11 at the Hilton Manchester Deansgate.

Five Nominations For Rule 5 In The Northern Digital Awards

Picture4Rule 5 has been shortlisted five times in the Northern Digital Awards.

The awards recognise the very best in digital marketing campaigns and talent in the North and will be staged at the Royal Armouries in Leeds in January 2015.

Rule 5 has received nominations in each of the five categories entered, including the Best Digital Marketing Campaign – Entertainment/Sports, Best Use of Social Media, Best Use of Video and Small Digital Agency of the Year.

Recognised campaigns include the agency’s work for the UCI Track Cycling World Cup, for which Rule 5 receives three nominations, and the launch of Royal Albert’s Miranda Kerr range.

Both campaigns are nominated for Best Use of Social Media, a category the agency won at this year’s Big Chip Awards.

UGC and Dusk from the Office

Two of the team were at the BBC conference #SocialMediaWhatsTrending yesterday.  There was much talk of user generated content (UGC) so we were inspired to create a little bit.  We have quite a good view over the ship canal here at MediaCityUK.  We propped an iPhone on the window ledge and set up the Time Lapse Camera HD app to capture twenty minutes of the vista at dusk.  We uploaded the video to a PC and using the free Windows Live Movie Maker we added a title caption, some music and trimmed the video.  About 15 minutes work.  We shared it here.  Stay with it for the full 18 seconds for a couple of boats at the end.