Big One Beauty Bar A Resounding Success

 

Website KemA campaign created and delivered by the agency in partnership with  Blackpool Pleasure Beach has been deemed a resounding success, delivering a major uplift in bookings and web traffic.

The campaign, the Big One Beauty Bar, saw a pop-up salon introduced at the acclaimed amusement park and was unveiled by Love Island thrill seekers Kem and Amber.

The love birds took their relationship to new heights and travelled at speeds of up to 85 mph on the Big One rollercoaster before getting their windswept locks tamed at the pop up salon, launched in association with leading haircare brand Remington.

The introduction of the salon followed feedback from adrenalin enthusiasts they don’t want to compromise their style whilst enjoying the ultimate head rush.

Speaking on the launch of the Big One Beauty Bar, North-Wales born Amber Davies commented; “I’m a big fan of rollercoasters but the effect they have on my hair is not so good. The arrival of the Big One Beauty Bar means visitors can truly enjoy the thrills and spills Blackpool Pleasure Beach has to offer, while still looking their best.”

The Big One Beauty Bar offered a choice of four complimentary styles including The Big One Blow Dry, Infusion Curls, Big Dipper Quiff and Revolution Air Wave.

Rule 5 Founding Director, Jules Wilson, said:  “Beauty bars have popped up at festivals all over the country in recent years and we felt it was about time to bring one to an amusement park.

“With world-famous rides and rollercoasters, and a comprehensive programme of events from which to choose. most visitors spend a full day at the Pleasure Beach. We wanted to make sure they made the most of their time, having uninhibited fun, but still leaving the park looking their very best.”

Activity was featured on the world’s largest visited news site the Mail Online, in addition to regional, parenting and listings print and online media.  It is Blackpool Pleasure Beach’s most successful Instagram campaign to date.  The campaign hashtag #BigOneBeautyBar featured in over 1.4m timelines.

Rule 5 Leads On iCoupon Global Launch

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Digital vouchering solution iCoupon, rapidly becoming the standard in airports around the world including close to 100 terminals across Europe alone, has appointed Rule 5 to lead on the PR and communications of its launch.

iCoupon provides a revolutionary new way for airlines and airport retailers to issue compensation, incentives and offers without any of the problems associated with traditional paper vouchers. Delivering a seamless experience, it can add any voucher to any barcode, like those on airline boarding passes, instantly, without it even leaving a passenger’s hand.

The brief sees the agency co-ordinating the solution launch to press across a wide range of international territories and providing valued insight on the PR journey the brand plans to take to solidify its growing market position.

Already iCoupon has enjoyed coverage in international media as diverse as Australian, American, Chinese, Portuguese, Spanish and Italian.

Speaking on the appointment, iCoupon chief executive Richard Bye said: “Adoption of iCoupon by retail and airline customers has been rapid. Airports embrace the technology because it removes the surge of passengers moving around terminals and passenger feedback is exceptional.

“It’s important that we as a business make an impact this summer, positioning ourselves in front of passengers, airlines, airports and retailers. Rule 5 have the capacity to deliver this and ensure we make a positive and lasting impression.”

Rob Brown, Rule 5 Managing Partner, added: “Flying can be a stressful experience and any interruption to travel just adds to that stress. iCoupon’s technology automates one of passengers’ biggest bugbears when things go wrong – the queueing.

“Working with a business like iCoupon is exciting for the agency; we specialise in PR and comms for digital and tech operations, and the rapid growth of this business shows it’s the right marketplace for us to demonstrate our expertise.”

For further information visit http://en.icouponglobal.com/

Rule 5 to Promote Tenth Edition of Buy Art Fair

Buy Art Fair Cover Image

The agency has been appointed by Buy Art Fair to deliver the event’s 2017 communications strategy as it prepares to celebrate 10 years of cultivating an art market in the city.

The single biggest art fair in the UK outside of London, Buy Art Fair presents new and contemporary works from established and diverse artists and galleries to first-time buyers and experienced collectors.  In its 10 years an astonishing £3 million worth of pieces have been sold, including works by internationally-renowned artists including Damien Hirst, Tracy Emin and Grayson Perry.  This year the event will be staged at award-winning exhibition venue Manchester Central.

Rule 5 is tasked with further raising the profile of the event in its anniversary year and, new for 2017, Buy Art Fair Fringe, with a focus on driving coverage in national and regional consumer media.  Activity includes artist and gallery profiles, tactical and creative campaigns, and news generation.   Work is already underway.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “Rule 5 has played a significant role in the promotion of Buy Art Fair over the years, helping to establish the event as one of the most celebrated art fairs in the country.

“The team, some of whom we worked in our very first year, continue to be as enthusiastic and committed as ever.  It’s great to have them on board in this significant anniversary year.”

Buy Art Fair returns this 27-29 October 2017 and will see over £1m worth of art from over 100 galleries and artists adorn the walls of Manchester Central.  For more information visit: www.buyartfair.co.uk

 

Six Nominations in CIPR PRide Awards

 

PRIDE Pic

The agency is thrilled to have been shortlisted six times in the 2017 CIPR PRide Awards.

The news, announced today, sees Rule 5 nominated in five categories including Best Community Relations, Arts Culture & Sport (x2) and Social Media. The agency is also recognised in the hotly contested Consumer Relations and Media Relations categories.

Shortlisted campaigns include An ICON is Born for Blackpool Pleasure Beach, #Brother4Results for Brother UK and The Land of the Giants for Fat Lad At The Back.

The CIPR PRide Awards recognise outstanding work delivered for clients across the UK. The results will be announced on November 2nd at an exclusive awards ceremony at the Principal Hotel, Manchester.

Jules Wilson Backs CEO Sleepout Manchester

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Rule 5 co-founder, Jules Wilson, will be swapping the comfort of her bed for a night in the open this October, as part of CEO Sleepout Manchester.

The event, founded in 2013, strives to fight homelessness and poverty, and raise vital funds for homeless charities and other local charitable projects.  Over the last three years a staggering £1m has been raised at events across the UK and this year we’re delighted to contribute, supporting Jules in her fundraising.

Speaking on the event, Jules said: “You cannot fail to be moved by the extent of the homeless situation in Manchester, there are people in need of help on every corner of every street and the problem is on the rise.

“Whilst I’ll be sleeping outdoors it is still within the security of others and will see me return to the comfort of my home 24 hours later.  Over 2,000 people in Manchester don’t have that privilege.   When I was approached by MASH to participate I didn’t hesitate  to sign up.  I’m delighted to be able to play a small part in tackling a significant issue.”

CEO Sleepout Manchester takes place this October 16.  You can support Jules in her aim to raise over £1,000 here and find out more about the event at http://www.ceosleepoutuk.com/

El Gato Negro Supports Charity Cheshire Polo Day

Cheshire POlo 1

Yesterday saw the launch of Hospitality Action’s Cheshire Polo Day and we were delighted to be in attendance.

Held at the beautiful Cheshire Polo Club in Little Budworth, near Tarporley, the inaugural event saw some of the North West’s key industry leaders come together to raise valuable funds for the renowned charity.  Founded in 1837, Hospitality Action offers vital assistance to all who work, or have worked within hospitality in the UK and who find themselves in crisis.

Guests were treated to a Laurent-Perrier La Cuvée Champagne and canapé reception on the lawns of the prestigious club before enjoying an incredible three-course meal courtesy of three of the North-West’s award-winning chefs – client Simon Shaw of El Gato Negro, Andrew Nutter of Nutter’s Restaurant and Sean Sutton, Head Chef at The Alderley Restaurant.  All volunteered their time and service in aid of the charity and as you might expect, it was out of this world.

The Henbury Cup – a fast-paced polo match followed, with all enjoying the action.

It was a fantastic day that saw over £14,000 raised for the worthwhile cause and is an event we firmly recommend putting in your 2018 diary.

A New ICON For Blackpool Pleasure Beach

It’s not every day you get to work with an ICON but we were pleased to do just that when we unveiled the name of Blackpool Pleasure Beach’s new £16.25 million rollercoaster  – Icon – to the press.

Revealed in a dramatic sizzle – a movie-style promotional trailer, adrenaline enthusiasts were treated to a taste of what will be the world’s most exciting rollercoaster, featuring 15 interactions with other rides at the famous amusement park.

Unveiling more than just the name of the rollercoaster, the sizzle provided a first look at the design, with a state-of-the-art computer generated image revealing anthracite columns combined with a high-shine steel track.  A CGI film took viewers on the ICON journey as it powers through, over and around other rides including The Big One.

An incredible show of coverage was enjoyed and saw:

  • Ten national features including: the world’s most visited news website, the MailOnline, the SunOnline, The Sun, Mirror.co.uk, i news, Metro, Metro.co.uk, the EveningStandard, the Daily Record and the Daily Star
  • The news carried on every single ITV North West news bulletin with a combined reach of over 3,960,000 people
  • Over 190 regional articles
  • Exposure in all core trade press

At the time of writing print coverage alone saw a reach of over 18.3m people.  The sizzle, posted on Blackpool Pleasure Beach’s Facebook page had been seen by over  408,000 people, driven 3,600 shares and 4,300 engagements.

Speaking on the name unveil, Blackpool Pleasure Beach Managing Director Amanda Thompson OBE, added: “ICON is going to be one of the most talked about, iconic rollercoasters of the future.  The name speaks for itself as it will be one of the most iconic rides on the planet

“This is Blackpool Pleasure Beach’s biggest investment to date and will have a real impact on the town and region as a whole.”

ICON will launch in 2018.