Rule 5 Launches ‘V’

logo-screen-grabThe agency launched a brand new video content business, ‘V’, at Prolific North Live in Manchester last week.

‘V’  offers bespoke and responsive short form video and will also specialise in the promotion of content through social channels, including Facebook, Snapchat and YouTube with a mix of organic and paid promotion. ‘V’ will produce editorial content aimed at broadcast and online news outlets and will initially draw on Rule 5’s media relations capability to ensure digital content reaches its target audience.

‘V’ exhibited last week at Prolific North Live, an industry-leading expo focused on digital innovation and cutting-edge marketing.  ‘V’ has been launched in response to an ever-changing media landscape and brands’ desires to tell their stories in different formats across a growing range of media.

Rule 5 founders Rob Brown and Julie Wilson have launched ‘V’ in response to the demand for rich content from clients of their award-winning specialist communications agency. The agency has previously created digital content for clients including British Cycling, Brother and Blackpool Pleasure Beach.

Rob said: “We’re combining the production and distribution of video content.  Rule 5 has been producing and sharing video content for several years using freelance producers, editors and camera operators, many of whom also work for broadcasters and TV production companies located in Salford’s creative and media hub.”

‘V’ is online at www.v-content.com and on Twitter at @V_Content.

Four Nominations In The PRmoment Awards

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The agency has been shortlisted four times in this year’s PRmoment Awards.

Rule 5 is nominated in four categories including Boutique Agency of the Year, Social Media Campaign of the Year, Best Use of Content, and Health, Beauty, Retail and Fashion Campaign of the Year.

Shortlisted entries include campaigns for The 2016 Track Cycling World Championships (x2) and premium cycle wear brand, Fat Lad At The Back.

The PRmoment Awards recognise the very best communications and PR professionals across the UK and are judged by eminent industry representatives.  This year’s awards saw over 850 entries.

Results will be announced at an awards dinner at the Hilton Manchester on March 16.

Rule 5 Wins First Class Contract With Park Leisure

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Luxury holiday park company Park Leisure has appointed Rule 5 as its retained PR and communications partner.

A privately owned business, Park Leisure operates 10 holiday parks across the UK in stunning country and coastal locations including: Northumberland, North Yorkshire, Lancashire, Herefordshire, North Wales and Cornwall.  Each provides five star, first class holiday homes to suit every personality and budget.

The brief sees the agency tasked with further raising the profile of Park Leisure in national and consumer media alongside a regional site-specific communications programme.  PR, events and social media are all functions of the role.

Speaking on the appointment, Head of Marketing at Park Leisure Warren Davey said: “Until recently the group has largely operated as a series of 10 parks.  Our focus now, as we prepare for the next phase of growth, is to develop the Park Leisure master brand and be recognised for being unique.

“The PR and content strategy presented by Rule 5 showed a clear understanding of the opportunity and the approach to achieving it.  They’re a valuable extension to the team.”

Rule 5 founding director Julie Wilson added: ”The Park Leisure offer is second to none – not just in terms of the quality of the holiday homes but the individual services and personal touches provided; it’s a luxury leisure lifestyle.

“With ‘staycations’ set to rise in popularity, there’s no better time to promote the benefits of UK holiday home ownership.   It’s a fantastic win for the agency and further cements what has been a great start to the new year.”

For further information visit www.parkleisure.co.uk

Rule 5 is the New Ingredient for Pesto Restaurants

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Independent Italian restaurant group Pesto Restaurants has appointed the agency to deliver its PR and marketing communications strategy.

The retained brief will see the team provide support for all eight restaurants, located in the North West and Midlands.  The agency will also be responsible for the marketing of all future developments including Pesto at Davenport Arms, the business’ latest £600,000 development due to launch in Marton, East Cheshire, next month.

Activity is already underway with the team working to further raise the profile of Pesto Restaurants, developing Group and regional specific programmes.  Social media, CRM, events and communications activity are key components of the brief.

Speaking on the appointment, co-owner of Pesto Restaurants Sara Edwards said: “This is the first time we have looked to employ an agency and it was important for us to find a partner that fully understood our business as well as the sector.

“Rule 5 has a very good reputation in the industry.  Their professionalism and knowledge of the sector was evident from the off and we’re confident they will contribute significantly to the future success of Pesto Restaurants.  We are excited to start the new year with a new opening and a new partnership.”

Rule 5 Founding Director Julie Wilson added:  “Pesto Restaurants is an incredibly interesting business.  The scope of work and openness of the founders to explore new strategic approaches as they look to the next phase of expansion makes this a particularly exciting brief; it’s great to be on board.”

For further information on Pesto Restaurants visit http://pestorestaurants.co.uk/find-a-restaurant/

It’s A Wonderful Time Of Year

 

kieron-on-the-nwt-sofa-cropped-1Tis the season for giving and this week the agency was proud to promote just that, with features secured on BBC North West Today and BBC Radio Manchester for client, Wonderful Organisation.

A new and innovative fundraising platform launched by Manchester businessman Kieron James – Wonderful Organisation provides fundraisers with an alternative to platforms that charge charities, make deductions to cover costs, generate profit or take a cut from Gift Aid.

It’s a genuinely philanthropic organisation established to recognise the huge efforts of fundraisers and to maximise their fundraising potential for charities. The platform, which uses the strapline ‘Don’t Just Give… Be Wonderful’, is free from card processing charges. Transaction fees and all other costs are met by corporate sponsors, which ensures that 100% of donations go directly to the supported charities.

You can watch the feature here: https://wonderful.org/press 

For more information or to set up a fundraising page visit Wonderful.org

Former BBC Journalist Joins Agency

The agency has recruited experienced BBC journalist Jimmy Smallwood as Senior Account Manager. Jimmy relocated from London to Salford to join the BBC Sport web and digital team in 2011 and worked on London 2012, Sochi 2014, Wimbledon 2014 and the 2014 Commonwealth Games in Glasgow.

For the last two years he has been Communications Officer at the English Federation of Disability Sport (EFDS) advocating greater participation among disabled people and working on the Sainsbury’s Active Kids for All scheme.

Jimmy will work on a combination of media and sports related accounts including dock10, the leading media services business based at MediaCityUK.

Founding Director, Julie Wilson, said: “We are thrilled to have Jimmy on the team. He has a rare combination of extensive experience in journalism and broadcasting with a solid background in communications.  He will help us strengthen and grow our offer in 2017 and beyond. The agency has grown revenues by over 30% in 2016 and we will be making additional hires early in the new year.”

£16m Rollercoaster Ride

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The agency has been appointed by Blackpool Pleasure Beach to work with their in-house team on communication around the amusement park’s new £16.25m rollercoaster, Construction MMXVIII, due to open in 2018.

Work is already underway with the agency having worked in collaboration with Blackpool Pleasure Beach to announce news of what will be the UK’s first ever double-launch rollercoaster* at a press conference in Waldkirch, Germany, last month.

Journalists were treated to a tour of Mack Rides, where the state-of-the-art rollercoaster is being manufactured. Its unique features will include 15 interactions with five other rides and two tunnels at what is already the UK’s most ride intensive theme park.

The agency is also tasked with working with Blackpool Pleasure Beach to develop its national and creative communications strategy with a focus on key seasonal events.  Activity commenced at the weekend with the amusement park introducing its first ever Snapchat geofilter for Halloween.

Speaking on the appointment, Director of Marketing at Blackpool Pleasure Beach, Robert Owen, said;”Over the last five years we’ve been working quietly on the development of Construction MMXVIII.  With the announcement we wanted to create maximum noise.   Following weeks of dedicated planning Rule 5 helped us do that.

“Plans for the next phase of construction are already in development and we’re looking forward to working with the team to promote these here at Blackpool Pleasure Beach.”

Co-founder Julie Wilson, added: “Opportunities to be involved with a development such as Construction MMXVIII do not come along very often, it’s an incredible brief.  We’re thrilled to have the opportunity to play a part in what will be the most exciting roller coaster launch in recent years.”

Construction MMXVIII brings together the Thompson and Mack families, owners of Blackpool Pleasure Beach and leading manufacturer of amusement park attractions, Mack Factory respectively.  The development is the biggest of its kind in recent years and cements Blackpool Pleasure Beach’s position as one of the UK’s leading amusement parks.

Key Ride facts

Total Length – 1.14 KM
Max Height – 88.5ft
Height of Drops – 82ft
Max Speed – 80 KM/H
Max Acceleration (Verticle) – 4.3G

* A double-launch is an advanced technology that gives the rollercoaster two powerful thrusts of acceleration during the ride.