Three Golds for Rule 5 at PRide 2018

Rule 5 took home three gold awards at the 2018 CIPR PRide Awards last night (Wednesday 7 November). The tally was the highest of the night.

The agency’s work with the charity giving platform Wonderful won gold in two categories; Best Community Relations Campaign and also in the Not-for-Profit Campaign.

For the second year in succession, the agency took home a gold award for its work with Blackpool Pleasure Beach this time in the Travel, Leisure or Tourism Category.

The CIPR PRide Awards which recognise outstanding public relations were announced at a black tie awards dinner at the Hilton Manchester Deansgate.

Agency Managing Partner, Rob Brown, said: “Insight, thought, creativity and hard work from everyone in the agency goes into these campaigns. We are lucky also to work with great clients on engaging campaigns. The PRide Awards are really important to Rule 5 and it’s a joy to be able to celebrate with the team.”

2018 is the sixth consecutive year that Rule 5 has been recognised in industry awards. The agency has won awards every year since it was founded in November 2012.

Rule 5 Shortlisted for Six in 2018 PRide Awards

Rule 5 has been nominated six times in the 2018 CIPR PRide Awards.

The news, announced today, sees Rule 5 nominated in six categories including the prestigious Outstanding Small Consultancy category. The agency’s work for the Wonderful Organisation and Blackpool Pleasure Beach were both shortlisted in two categories.

The shortlisted categories in full are:

  • Community Relations Campaign
  • Not-for-Profit Campaign
  • Travel, Leisure or Tourism Campaign
  • Best Use of Media Relations
  • Best Use of Social Media
  • Outstanding Small PR Consultancy

Agency co-founder Jules Wilson said “The PRide Awards are important to Rule 5. We were honoured to take home a gold award with our client Blackpool Pleasure Beach last year and we’re thrilled to be nominated with them again.”

The CIPR PRide Awards recognise outstanding work delivered for clients across the UK. The results will be announced on Wednesday 7 November 2018 at a black tie awards dinner at the Hilton Manchester Deansgate.

Seizing The News Agenda: Legoland Discovery Centre

 

Legoland Discovery Centre Manchester stripped out Northern Rail from Lego built dediction of city, Mini Land.jpg

The Northern Rail crisis has dominated news headlines over recent weeks.  Yesterday we were delighted to join the conversation and demonstrate client Legoland Discovery Centre Manchester’s support for affected commuters.

In acknowledgment of the millions of people’s lives disrupted by the debacle,  the Northern Rail train at the centre of the leading family attraction’s ‘Mini Land’ feature was stripped out and the railway podium removed from the miniature Lego-built city of Manchester.

The timely act, captured in a series of compelling visuals and video content, seized the attention of the media, generating repeat features on BBC North West Tonight and Granada Reports.  Widespread regional print and online coverage was also enjoyed including the Manchester Evening News, I Love Manchester, Wigan Evening Post and About Manchester, amongst others.

Nearly three in ten (29%) of the Barton Square attraction’s customer base, live in the most affected areas of Stockport, Warrington, Liverpool, Stoke-on-Trent, Bolton and Wigan with footfall decreasing by half from some of those areas in the last eight weeks.

“The shift in visitor patterns marries with the Northern Rail change to timetables and surge of cancellations and delays.” said Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments,

“As a Northern business, we depend on visitors from neighbouring areas, and I know we’re not alone. Northern Rail’s ongoing problems are such that it’s impacting on business.”

“The suggestion from staff that the Northern train should be removed from the attraction, we feel, reflects events from the region. Mini Land is a dedication, in Lego form, of what’s great about Manchester, and the North West, today.”

Mini Land, the Lego-built miniature city of Manchester contains over 15,583 bricks, each laid by hand and glued into place by Alex Bidolak, Master Model Builder, and is included within the general admissions price.

Rule 5 Delivers Nando’s Course

nandos-recruit-rule-5-to-deliver-social-media-training.jpgRule 5, has been recruited to deliver social media training for Nando’s. The agency has been appointed by Gillian Harrison, Regional Marketing Manager for the restaurant company. Rule 5 has been briefed to create bespoke training for fifteen social media champions who work for Nando’s restaurants across Scotland, Ireland and the North of England.

“Our social media champions look after around ten restaurants each and deliver excellent social campaigns” said Gillian “but it’s always good to get an external perspective and Rule 5 came highly recommended” she added.

The training will cover current best practice when using all leading social media platforms and will also look at what changes may be in store and how that will impact on the work of communications professionals in the sector. For example, developments in AI are already having an impact in social media both in ordering deliveries and for customer service.

“Nando’s have a strong social media presence nationally and regionally” said Rule 5 Managing Partner Rob Brown “as part of the training we’ll explore ways the team can build their presence and take advantage of many of the emerging trends.”

The team at Rule 5 have been delivering social media training since the agency launched five years ago. The team have delivered tailored social media training for a host of national global brands including: British Airways, Wedgwood, British Cycling and ASDA.

Agency Arrives in New Office

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The agency, which was founded in MediaCityUK, has moved to the brand new Arrive location in the media campus in Salford that is also home to the BBC.  Arrive occupies four floors of White, a 16-storey tower overlooking MediaCityUK. The brand-new space has been conceived as a home for tech, digital and creative businesses. The 4th floor, where the new Rule 5 office is based, also includes a 50-seater auditorium, communal hub, private meeting rooms, break-out areas with stunning views across MediaCityUK, as well as an outdoor roof terrace.

“We looked at various locations in Ancoats, the Northern Quarter and city centre” said agency co-founder Julie Wilson, “but MediaCityUK is in our blood.”

The move sees the agency acquire a significantly larger space, “allowing for ongoing growth and a forecasted 30% increase in the size of the team over the next couple of years” Julie added.

Four Nominations in PRCA DARE Awards

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Rule 5 has received four nominations in the PRCA DARE Awards. The agency has been shortlisted in the Best Consumer and Media Relations categories for its work with Blackpool Pleasure Beach on the launch of the new ICON rollercoaster.  Work with the game-changing fundraising platform Wonderful.org is nominated in the Not For Profit category and the agency is also listed in the Small Agency of the Year category.

The awards are open to all parties involved in the use of PR for communications purposes, including; PR consultancies, in-house communications teams, digital agencies, marketing teams and media owners.

The PRCA DARE Awards ceremony will place at the Radisson Blu Edwardian in Manchester on the 12th July, where the winners will be announced.

 

PR Agency Of The Year Nomination For Rule 5

PN shortlisted

The agency is thrilled to have been shortlisted in the 2018 Prolific North Awards.

The nomination for PR Agency of The Year (small agency category) was announced on Thursday April 12 and sees Rule 5 feature alongside some of the North’s best creative, production, digital and media companies.

Founded in 2013, the Prolific North Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the creative and media industries across the North.

The results will be announced on May 24th at an exclusive awards ceremony at the Principal Hotel, Manchester.