Rule 5 Highly Commended At Prolific North Awards

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We were thrilled to receive a ‘Highly Commended’ at last night’s Prolific North Awards.

The accolade, in the Digital / Social Media Campaign of the Year category, was awarded for our work with British Cycling on the UCI Track Cycling World Championships.  The campaign – Halfway to a Billion, Taking Track Cycling to the World – for the biggest ever UK track cycling event, delivered an astonishing 451 million impressions on social channels.

The campaign was pipped to the post by the Foo Fighters Headlining Glastonbury Announcement, delivered by Modern English.  The award was one of only three ‘Highly Commended’ accolades presented on the evening.

Speaking on the event Rule 5 Managing Partner Rob Brown said: “We’re over the moon to receive a ‘Highly Commended’ for our work on the UCI Track Cycling World Championships, losing out only to Modern English and their campaign for the Foo Fighters; and I bloody love the Foo Fighters.”

Rule 5 Founding Director Jules Wilson added: “It’s fantastic to see the campaign acknowledged for the second time this year.  The Prolific North Awards is one of the most respected events in the North attracting a high calibre of entrants.  To be recognised is incredible.”

The Prolific North Awards celebrate excellence and reward outstanding campaigns and exceptional talent in the creative and media sectors in the North.  This year’s event was the biggest to date and saw over 800 entries.

 

 

Rob Brown opens Amsterdam Conference

Rule 5 Managing Partner Rob Brown was the opening speaker at the second annual ‘PR is Key’ conference in Amsterdam at the end of last month (20 April). The event , hosted and sponsored by PressPage, took place at B. Amsterdam, the innovation hub that hosts over 250 companies, combining startups, corporate innovation and creative businesses. The event brought together expert speakers from the Netherlands and the UK to share their experiences and insights regarding a central theme of real-time PR. Rob kicked off the event with a presentation on the role of visual communications in real-time PR, while also identifying that there are six major developing trends in the sphere of public relations; data, analytics, real world evaluation, ethical practice, strategic counsel and visual communication. On the final point, Rob identified the opportunities surrounding live, visually driven reporting of events – these can dominate social and conventional media. You can download the slides of all presentations of PR is Key 2017 via the event website.

Watch two minutes of the conference highlights.

Best Social at the 2017 PRmoment Awards

Rule 5 took the Social Media Campaign of the Year Award at the 2017 PRmoment Awards earlier this month.  The winning campaign was ‘Half Way to a Billion – Taking Track Cycling to the World’.  It documented the social media campaign for the 2016 Track Cycling World Championships in London. It was the biggest track cycling event in the modern era. In terms of spectators, competitors and number of races it would be on a larger scale than the track cycling at London 2012 Olympic Games.  Rule 5 delivered a social and digital campaign reaching a global audience with 451 million impressions on social channels.

In the last six years the PRmoment Awards have become a fixed date in the UK PR calendar with over 850 entries and over 1,000 guests.  The entries are subject to independent expert judging by senior in-house and agency communications professionals.

Founding Director Jules Wilson said: “The agency is in its fifth year and we have won awards for our work in every year that we’ve been in operation. We are thrilled to be able to maintain our success with the 2017 PRmoment Awards and to continue to be recognised for our social media work.”

Rob Brown Talks Google Ads to the BBC

Rule 5 Managing Partner Rob Brown, was interviewed by BBC Breakfast Business Reporter Ben Thompson, this morning (Tuesday 21.03.2017).  The interview followed the revelation at the weekend, that Google was allowing adverts on its YouTube platform to run alongside extremist content, such as videos promoting terrorism and antisemitism.

Hundreds of advertisers have pulled ad spending from the online video platform.  Rob believes that this will mark a tipping point for online advertising. The revelations and the subsequent outrage from advertisers will result in a “fundamental change in the way internet advertising is going to be bought and sold in the future” said Rob. Online platforms “are going to have to employ more people and write new algorithms” he added.

Jules Wilson Recognised In Top 100 Inspiring Women List

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The agency’s co-founder Jules Wilson has been recognised in a list of Greater Manchester’s most inspirational women.

The Top 100 Inspiring Women list was compiled by Greater Manchester Business Week and celebrates those that have made their mark on the county.

The list of female trailblazers includes entrepreneurs, sportswomen, lawyers, fashion icons, artists and politicians, with many of the names suggested by the region’s leaders.

Shelina Begum, business editor of Greater Manchester Business Week, said: “We wanted to highlight, celebrate and create a discussion around the achievements of women in the region.

“As business editor I feel inspired by the women on our list, many who I have written about, and I wanted other women to feel inspired too.

“Manchester and the surrounding regions has some great role models and it’s important that we highlight the work that these women are doing, many who are making an impact in the region.”

Rule 5 Launches ‘V’

logo-screen-grabThe agency launched a brand new video content business, ‘V’, at Prolific North Live in Manchester last week.

‘V’  offers bespoke and responsive short form video and will also specialise in the promotion of content through social channels, including Facebook, Snapchat and YouTube with a mix of organic and paid promotion. ‘V’ will produce editorial content aimed at broadcast and online news outlets and will initially draw on Rule 5’s media relations capability to ensure digital content reaches its target audience.

‘V’ exhibited last week at Prolific North Live, an industry-leading expo focused on digital innovation and cutting-edge marketing.  ‘V’ has been launched in response to an ever-changing media landscape and brands’ desires to tell their stories in different formats across a growing range of media.

Rule 5 founders Rob Brown and Julie Wilson have launched ‘V’ in response to the demand for rich content from clients of their award-winning specialist communications agency. The agency has previously created digital content for clients including British Cycling, Brother and Blackpool Pleasure Beach.

Rob said: “We’re combining the production and distribution of video content.  Rule 5 has been producing and sharing video content for several years using freelance producers, editors and camera operators, many of whom also work for broadcasters and TV production companies located in Salford’s creative and media hub.”

‘V’ is online at www.v-content.com and on Twitter at @V_Content.

Four Nominations In The PRmoment Awards

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The agency has been shortlisted four times in this year’s PRmoment Awards.

Rule 5 is nominated in four categories including Boutique Agency of the Year, Social Media Campaign of the Year, Best Use of Content, and Health, Beauty, Retail and Fashion Campaign of the Year.

Shortlisted entries include campaigns for The 2016 Track Cycling World Championships (x2) and premium cycle wear brand, Fat Lad At The Back.

The PRmoment Awards recognise the very best communications and PR professionals across the UK and are judged by eminent industry representatives.  This year’s awards saw over 850 entries.

Results will be announced at an awards dinner at the Hilton Manchester on March 16.