AI in PR

The PR industry is being impacted by the rise of AI in many ways. AI technology is being used to automate many tasks that were previously done by humans, including data analysis, content creation, and media monitoring. This has allowed PR professionals to be more efficient and effective in their work, but it has also led to concerns about job loss and the impact on the industry.


One of the biggest ways that AI is impacting the PR industry is through the use of chatbots and other automated systems for customer service and communication. These systems are able to handle a large volume of inquiries and requests from customers, freeing up PR professionals to focus on more high-level tasks. However, some critics argue that these systems lack the personal touch and emotional intelligence of human communication, and can lead to a lack of authenticity and trust.


Another area where AI is having an impact on PR is in the creation of content. AI technology is being used to generate articles, press releases, and other written content, allowing PR professionals to quickly and easily produce a high volume of content without needing to do the writing themselves.
This can save time and resources, but it also raises concerns about the quality and accuracy of the content that is being produced.


Overall, AI is having a significant impact on the PR industry. While it has the potential to improve efficiency and productivity, it also raises questions about the future of the industry and the role of PR professionals. As AI technology continues to evolve, it will be important for the PR industry to adapt and find ways to incorporate it in a way that benefits both the professionals and the clients they serve.


This article was written by the Chat GPT model from OpenAI, just with the instruction “Create an article on how AI is impacting the PR industry”. The cover image was created using DALL·E 2 also from OpenAI.

Therme Group Picks Rule 5

A CGI of Therme Manchester which was granted planning permission in February.

Global wellbeing organisation Therme Group has appointed Rule 5 as its retained PR agency.

The ground-breaking business is responsible for the development and creation of the most advanced wellbeing resorts in major cities around the world and will be bringing the concept to the UK.

Based in Manchester’s MediaCityUK and with a national and global reach, the communications agency is leading on the group’s UK corporate communications, whilst advising on global PR strategy.

The role will see Rule 5 support with the announcement and ongoing PR programme surrounding Therme Group’s first UK site, with a predicted investment of £250 million, due to open in Manchester in 2023.

Therme Manchester will combine hundreds of water-based activities with wellbeing treatments, art, nature and technology to create a unique wellbeing experience never before seen in the UK. Once open, the planned 28-acre development in the heart of TraffordCity, is forecast to become the most visited water-based attraction in Europe.

“With Rule 5 we have a partner that shares our belief in wellbeing for all” Said Duncan Newbury, VP of Brand Strategy at Therme Group. “They are an integral part of our team, raising our profile and sharing our story as we engage with all stakeholders to bring the Therme Group concept to the UK. Together, we will realise our vision of creating the world’s most advanced wellbeing resorts and have a profoundly positive impact on the health and wellbeing of the communities we serve.”

Speaking on the announcement, Rule 5 Managing Partner, Rob Brown, commented: “The scope of the opportunity presented by Therme Group is huge. Their unique concept is set to completely transform the wellbeing industry.

“Therme Manchester is both accessible and cutting edge; it will benefit the lives of people in the region. It really is a privilege to be involved.”

Therme Manchester is the latest development in Therme Group’s global development programme. It is the first of a number of new generation projects in development by Therme Group, including other UK locations, mainland Europe, North America and the Asia-Pacific region.

Rule 5’s Lockdown Venture to Keep Leisure in Focus

Today the team at Rule 5 officially launches Twenty Twenty, a publication for the leisure and hospitality industries. The aim is to keep these businesses in the public eye during the pandemic and beyond.

 Twenty Twenty, which has been in beta for a fortnight, fixes a spotlight on destinations in the UK such as tourist attractions, bars and restaurants, as well as features on global attractions and how they are coping with restrictions and their plans to bounce back.

 With several clients within the sector currently not welcoming visitors, Rule 5 has allocated staff time to keeping the whole industry firmly in focus. It’s an entirely not for profit initiative and it won’t take advertising or sponsorship. The agency wants to support not compete with existing media. The MediaCityUK-based agency will use the platform to promote and support all destinations with a story to tell, no matter how big or small.

 “As a team, we’ve found ourselves with a some extra time on our hands, so whilst we’re unable to visit our favourite weekend spots – we thought we’d try to keep them front of mind for when we get back to the new normal. Twenty Twenty is there not just for our clients but for the whole industry and we’ll welcome submissions.’ said Managing Partner Rob Brown.

 “It’s also a great way for us all to stay motivated – we all love to travel, eat out and attend events; writing about what we love and where we’ll be going when this is all over has been a passion project for us all.”

Live from today, Twenty Twenty will run daily stories about what the leisure and destinations industry is doing to keep resilient and updates of plans for the present and the future.

Return of the Mac

 Jess MacDonald has returned to the agency as Account Director.

Jess re-joins Rule after previously working as Account Manager at the agency until early this year. She returns from an in-house role at The Fragrance Shop as PR, Social and Influencer Manager. Jess brings with her a wealth of consumer PR knowledge, in addition to fresh insight gained working in-house.

Jess will support on new business and team development, whilst leading on a portfolio of clients including Blackpool Pleasure Beach and EventCity.

Managing Partner, Rob Brown, commented: “Jess joined the agency for the first time in February 2017, when she left to join The Fragrance Shop I was sorry to see her go as she lives and breathes the culture at Rule 5.

“I’m delighted that she’s returned to the agency as an Account Director, bringing the experience and insight she’s gained working in-house.”

Jess said: “I had a fantastic few years here when I started in 2017, so after trying something a little different, I came back. I missed the agency style of working – the diverse range of clients and activity is really exciting. I’m so happy to be working with the team at Rule 5 again.”

 

Two Golds for Rule 5 at Pride 2019

For the third successive year, Rule 5 has taken home gold at the 2019 CIPR PRide Awards on Friday 29th November.

The agency’s work with Legoland Discovery Centre Manchester won gold in two categories; Low Budget Campaign and Best Use of Media Relations. The agency sealed a hat trick of awards as the campaign was also recognised in the Travel, Leisure or Tourism category, being awarded silver.  The Awards, hosted by Jenny Powell, took place at the Midland Hotel in Manchester.

Since launching in 2012, the agency has been awarded for its work every year also picking up a PRCA Dare Award earlier this year.

Commenting on the win, Rule 5 Managing Partner, Rob Brown, said: “By chance Friday night was also the agency’s seventh birthday so it was a great way to celebrate. This year we’ve won our highest tally of awards plus number of really exciting new clients.”

The CIPR PRide Awards is an annual industry event recognising outstanding work in public relations. Judged by experienced PR professionals, the winners were announced at a black tie dinner at The Midland Hotel, Manchester.