Former BBC Journalist Joins Agency

The agency has recruited experienced BBC journalist Jimmy Smallwood as Senior Account Manager. Jimmy relocated from London to Salford to join the BBC Sport web and digital team in 2011 and worked on London 2012, Sochi 2014, Wimbledon 2014 and the 2014 Commonwealth Games in Glasgow.

For the last two years he has been Communications Officer at the English Federation of Disability Sport (EFDS) advocating greater participation among disabled people and working on the Sainsbury’s Active Kids for All scheme.

Jimmy will work on a combination of media and sports related accounts including dock10, the leading media services business based at MediaCityUK.

Founding Director, Julie Wilson, said: “We are thrilled to have Jimmy on the team. He has a rare combination of extensive experience in journalism and broadcasting with a solid background in communications.  He will help us strengthen and grow our offer in 2017 and beyond. The agency has grown revenues by over 30% in 2016 and we will be making additional hires early in the new year.”

£16m Rollercoaster Ride

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The agency has been appointed by Blackpool Pleasure Beach to work with their in-house team on communication around the amusement park’s new £16.25m rollercoaster, Construction MMXVIII, due to open in 2018.

Work is already underway with the agency having worked in collaboration with Blackpool Pleasure Beach to announce news of what will be the UK’s first ever double-launch rollercoaster* at a press conference in Waldkirch, Germany, last month.

Journalists were treated to a tour of Mack Rides, where the state-of-the-art rollercoaster is being manufactured. Its unique features will include 15 interactions with five other rides and two tunnels at what is already the UK’s most ride intensive theme park.

The agency is also tasked with working with Blackpool Pleasure Beach to develop its national and creative communications strategy with a focus on key seasonal events.  Activity commenced at the weekend with the amusement park introducing its first ever Snapchat geofilter for Halloween.

Speaking on the appointment, Director of Marketing at Blackpool Pleasure Beach, Robert Owen, said;”Over the last five years we’ve been working quietly on the development of Construction MMXVIII.  With the announcement we wanted to create maximum noise.   Following weeks of dedicated planning Rule 5 helped us do that.

“Plans for the next phase of construction are already in development and we’re looking forward to working with the team to promote these here at Blackpool Pleasure Beach.”

Co-founder Julie Wilson, added: “Opportunities to be involved with a development such as Construction MMXVIII do not come along very often, it’s an incredible brief.  We’re thrilled to have the opportunity to play a part in what will be the most exciting roller coaster launch in recent years.”

Construction MMXVIII brings together the Thompson and Mack families, owners of Blackpool Pleasure Beach and leading manufacturer of amusement park attractions, Mack Factory respectively.  The development is the biggest of its kind in recent years and cements Blackpool Pleasure Beach’s position as one of the UK’s leading amusement parks.

Key Ride facts

Total Length – 1.14 KM
Max Height – 88.5ft
Height of Drops – 82ft
Max Speed – 80 KM/H
Max Acceleration (Verticle) – 4.3G

* A double-launch is an advanced technology that gives the rollercoaster two powerful thrusts of acceleration during the ride.

Nexbridge Calls on Rule 5

Specialist telecommunications provider Nexbridge has appointed the agency to provide PR and communications support for WHYPAY? and The Wonderful Organisation. The agency will also launch a new brand for the company later this year.

WHYPAY? is a free conference call platform. Unlike its competitors there are no third party costs as it uses a dial-in number that is included in bundled minutes whether calling from a fixed or mobile telephone. The Wonderful Organisation has been set up by Nexbridge Chairman Kieron James as a not for profit fundraising platform. Its costs are covered by Nexbridge and other corporate sponsors.

“We’ve appointed Rule 5 because they understood our businesses and they have a strong track record of delivering effective PR campaigns” said Kieron. “We have some major announcements in the next six months including a new focus for Wonderful.org and a new brand that will have a major impact on the conference call sector.”

“Lots of people talk about disruption but Nexbridge has plans that will have a real impact on the corporate conference call market and the charitable giving sector” said Rule 5 Managing Partner, Rob Brown. “We are really looking forward to launching several genuinely innovative products and services.”

Rule 5 Climbs To New Heights With Hangfast

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Rule 5 has won a retained brief with adventure engineering company Hangfast.

Based in Bingley, West Yorkshire, Hangfast is one of the world’s leading manufacturers of climbing walls, artificial caving systems and rope courses, providing end-to-end adventure leisure solutions from design through to production and installation.

The specialist business, founded by John Beers in 2001, works with a wide range of clients including Sport England, the armed forces, schools, outdoor education and leisure centres, and leisure and tourism attractions like Legoland and Alliance Leisure.

The appointment sees Rule 5 responsible for raising awareness of the business, working with Hangfast’s clients to deliver effective marketing communications strategies.  The agency will also work with Hangfast to promote its rigging and rope access business, which provides a comprehensive range of inspection, maintenance, lifting and materials handling solutions to the entertainment, construction, maintenance and climbing industries.

Speaking on the appointment, Hangfast founder and director John Beers said:  “Since the inception of Hangfast in 2001 we have been quietly building the business, delivering bespoke adventure leisure experiences for customers worldwide.  As we celebrate our 15th anniversary we’re looking ahead to the next phase of expansion, with a marketing and communications campaign that will further elevate the Hangfast brand.

“Rule 5’s strategy demonstrated knowledge not only of the media opportunity but of our business and the adventure leisure sector.   They’re a great fit with Hangfast and we’re really pleased to have the team on board.”

Rule 5 Founding Director, Julie Wilson, added:  “Hangfast is a fantastic win for the agency playing to our strengths in sport and leisure PR.  It’s an incredible business that’s brimming with potential stories; we’re delighted to have the opportunity to tell them.”

 

Dock10 Adds Rule 5

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Rule 5 has been appointed by MediaCityUK based media services business dock10 to deliver a regional and corporate PR campaign.

dock10 is well known as a major supplier of studios, post production and managed services to the BBC, ITV and a host of independent TV production companies. It is now actively growing its customer base beyond the broadcast sector.

Video is growing at an exceptional rate, with significant growth in corporate and advertising. Last year, UK video ad spend grew over 50% to £711million, according to the Internet Advertising Bureau UK. “Broadcast continues to be our core business but the demand for broadcast quality video content is expanding well beyond traditional TV” said dock10 CEO Mark Senior.

“We’ve appointed Rule 5 because they understand the market, with the additional benefit of being located very close to us in MediaCityUK” he added.

Rule 5 founders Rob Brown and Julie Wilson both have extensive previous experience working for agencies in global advertising networks.

 

 

Agency Confirmed For Buy Art Fair

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Rule 5 has been appointed by Buy Art Fair to deliver the event’s 2016 communications strategy.

The leading art fair, the biggest outside of London, has welcomed over 60,000 people over the last eight years and amassed sales of over £3million.  This year the event will offer the richest and most compelling cultural experience yet, reflecting the changing dynamics between art buyers, artists and galleries.

The agency will seek to create conversation around the evolving art landscape and engage new and seasoned collectors with a focus on national and broadcast media.  A regional campaign will underpin all activity.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “Since its inception in 2008 Buy Art Fair has grown exponentially, bringing quality and international names to the city.  As we embark on our ninth edition and strive to further position Manchester as an art city – not just somewhere where people can see art, but buy it – it’s important we have the right partners in place.  Rule 5 really understand our culture and ambitions.  This, combined with their creative and results driven approach, makes them the perfect choice for Buy Art Fair.”

Buy Art Fair returns this September 22-25 and will see over £1m worth of art from over 100 galleries and artists adorn the walls of Old Granada Studios.  For more information visit: www.buyartfair.co.uk

Rule 5 Named Outstanding Small Consultancy

Team Final Crop 2The agency has been crowned Outstanding Small Consultancy of the Year at the 2016 PRCA DARE Awards.

The hotly contested category is open to any consultancy with up to 10 members of staff and this year six agencies were shortlisted.  Financial performance, staff and client retention/acquisition, innovation and creativity are just some of the pillars on which the category is judged.

Adding to the evening’s success, the agency’s founding partner Rob Brown was named Industry Leader of the Year.   The award is in recognition of Rob’s significant contribution to the industry and Rule 5. Speaking on the wins the agency’s founding director Julie Wilson said:  “Since the launch of Rule 5 in November 2012 our ambition has been to build the very best team we can and deliver consistently exceptional work.  We’re thrilled to see this recognised by one of the UK’s leading governing bodies as well as our industry peers.”

Founding partner, Rob Brown, added: “We’ve been going for a little over three years, so we are thrilled that we’ve made the journey from start-up to recognition as an outstanding agency in a fairly short time, the personal gong was a bonus.”

The PRCA DARE Awards recognise the very best Communications and PR professionals across the UK and are judged by a panel of respected industry experts.