Hat-trick Win For Rule 5 at CIPR PRide Awards

Pride Gold 2017

Rule 5 scooped the coveted award for Best Use of Media Relations at last night’s  prestigious CIPR PRide North West Awards.

The gold accolade for our work with Blackpool Pleasure Beach recognised the outstanding results achieved for ‘An Icon is Born, a campaign unveiling the name of the leading amusement park’s much-anticipated new £16.25m rollercoaster, due to launch in Spring 2018.

Judges said: “This was an innovative campaign that took the difficult scenario of nothing to show and used multi-media and motion graphics to enhance media content and gain a huge amount of quality media attention in the build up to a new rollercoaster ride being ready for launch. A very effective use of the budget and clear measurable results on media coverage.”

It was one of a hat-trick of achievements for Rule 5 with the agency’s work with premium cycling brand Fat Lad At The Back also recognised in the Best Community Relations and Best Sport, Art and Culture categories.  Both saw the agency presented with silver awards.

Speaking on the success Rule 5 Founding Director Jules Wilson said:  “We’re incredibly proud of the work we deliver for our clients.   To have that work recognised by your industry peers is however fantastic.  The calibre of entries shortlisted this year was exceptionally high and we’re thrilled to have received three accolades.”

Rule 5 Founding Partner Rob Brown added: “The Best Use of Media Relations award is widely recognised as the most hotly contested category.  To receive this award for our work with Blackpool Pleasure Beach is a real achievement and one we’re incredibly proud of. “

The CIPR PRide Awards recognise outstanding work and celebrate the UK’s PR industry leaders.  The CIPR is Europe’s largest professional PR industry body.

 

 

Rule 5 Enjoys Global Recognition in The Drum Network Awards

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The agency is thrilled to have been nominated in The Drum Network Awards.

The shortlist, announced today (Wednesday October 25), sees Rule 5 recognised in the Best Leisure and Tourism Campaign category for its work with Blackpool Pleasure Beach. 

The nominated campaign, An Icon is Born, saw the name of the amusement park’s much anticipated new £16.25m rollercoaster, ICON, unveiled to the press, and commanded headlines nationwide.

Speaking on the nomination, Rule 5 Founding Director Jules Wilson said: “Our smiles say it all, we’re absolutely over the moon to feature.  The campaign was a fantastic team effort and it’s brilliant to see the hard work of everyone involved acknowledged, not just here in the UK but on a global platform too.”

The Drum Network Awards recognise excellent marketing and strategic work created by agencies around the world, rewarding agencies who push the boundaries and demonstrate impressive growth despite uncertain times.

The winners will be announced at a gala dinner at the London Marriott Grosvenor Square on November 28.

It is the fourth awards nomination for the campaign this year, with Rule 5 and Blackpool Pleasure Beach also nominated in the Northern Marketing Awards and the CIPR PRide Awards (x2).

 

 

 

 

 

Big One Beauty Bar A Resounding Success

 

Website KemA campaign created and delivered by the agency in partnership with  Blackpool Pleasure Beach has been deemed a resounding success, delivering a major uplift in bookings and web traffic.

The campaign, the Big One Beauty Bar, saw a pop-up salon introduced at the acclaimed amusement park and was unveiled by Love Island thrill seekers Kem and Amber.

The love birds took their relationship to new heights and travelled at speeds of up to 85 mph on the Big One rollercoaster before getting their windswept locks tamed at the pop up salon, launched in association with leading haircare brand Remington.

The introduction of the salon followed feedback from adrenalin enthusiasts they don’t want to compromise their style whilst enjoying the ultimate head rush.

Speaking on the launch of the Big One Beauty Bar, North-Wales born Amber Davies commented; “I’m a big fan of rollercoasters but the effect they have on my hair is not so good. The arrival of the Big One Beauty Bar means visitors can truly enjoy the thrills and spills Blackpool Pleasure Beach has to offer, while still looking their best.”

The Big One Beauty Bar offered a choice of four complimentary styles including The Big One Blow Dry, Infusion Curls, Big Dipper Quiff and Revolution Air Wave.

Rule 5 Founding Director, Jules Wilson, said:  “Beauty bars have popped up at festivals all over the country in recent years and we felt it was about time to bring one to an amusement park.

“With world-famous rides and rollercoasters, and a comprehensive programme of events from which to choose. most visitors spend a full day at the Pleasure Beach. We wanted to make sure they made the most of their time, having uninhibited fun, but still leaving the park looking their very best.”

Activity was featured on the world’s largest visited news site the Mail Online, in addition to regional, parenting and listings print and online media.  It is Blackpool Pleasure Beach’s most successful Instagram campaign to date.  The campaign hashtag #BigOneBeautyBar featured in over 1.4m timelines.

Rule 5 Leads On iCoupon Global Launch

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Digital vouchering solution iCoupon, rapidly becoming the standard in airports around the world including close to 100 terminals across Europe alone, has appointed Rule 5 to lead on the PR and communications of its launch.

iCoupon provides a revolutionary new way for airlines and airport retailers to issue compensation, incentives and offers without any of the problems associated with traditional paper vouchers. Delivering a seamless experience, it can add any voucher to any barcode, like those on airline boarding passes, instantly, without it even leaving a passenger’s hand.

The brief sees the agency co-ordinating the solution launch to press across a wide range of international territories and providing valued insight on the PR journey the brand plans to take to solidify its growing market position.

Already iCoupon has enjoyed coverage in international media as diverse as Australian, American, Chinese, Portuguese, Spanish and Italian.

Speaking on the appointment, iCoupon chief executive Richard Bye said: “Adoption of iCoupon by retail and airline customers has been rapid. Airports embrace the technology because it removes the surge of passengers moving around terminals and passenger feedback is exceptional.

“It’s important that we as a business make an impact this summer, positioning ourselves in front of passengers, airlines, airports and retailers. Rule 5 have the capacity to deliver this and ensure we make a positive and lasting impression.”

Rob Brown, Rule 5 Managing Partner, added: “Flying can be a stressful experience and any interruption to travel just adds to that stress. iCoupon’s technology automates one of passengers’ biggest bugbears when things go wrong – the queueing.

“Working with a business like iCoupon is exciting for the agency; we specialise in PR and comms for digital and tech operations, and the rapid growth of this business shows it’s the right marketplace for us to demonstrate our expertise.”

For further information visit http://en.icouponglobal.com/

Rule 5 to Promote Tenth Edition of Buy Art Fair

Buy Art Fair Cover Image

The agency has been appointed by Buy Art Fair to deliver the event’s 2017 communications strategy as it prepares to celebrate 10 years of cultivating an art market in the city.

The single biggest art fair in the UK outside of London, Buy Art Fair presents new and contemporary works from established and diverse artists and galleries to first-time buyers and experienced collectors.  In its 10 years an astonishing £3 million worth of pieces have been sold, including works by internationally-renowned artists including Damien Hirst, Tracy Emin and Grayson Perry.  This year the event will be staged at award-winning exhibition venue Manchester Central.

Rule 5 is tasked with further raising the profile of the event in its anniversary year and, new for 2017, Buy Art Fair Fringe, with a focus on driving coverage in national and regional consumer media.  Activity includes artist and gallery profiles, tactical and creative campaigns, and news generation.   Work is already underway.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “Rule 5 has played a significant role in the promotion of Buy Art Fair over the years, helping to establish the event as one of the most celebrated art fairs in the country.

“The team, some of whom we worked in our very first year, continue to be as enthusiastic and committed as ever.  It’s great to have them on board in this significant anniversary year.”

Buy Art Fair returns this 27-29 October 2017 and will see over £1m worth of art from over 100 galleries and artists adorn the walls of Manchester Central.  For more information visit: www.buyartfair.co.uk

 

Six Nominations in CIPR PRide Awards

 

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The agency is thrilled to have been shortlisted six times in the 2017 CIPR PRide Awards.

The news, announced today, sees Rule 5 nominated in five categories including Best Community Relations, Arts Culture & Sport (x2) and Social Media. The agency is also recognised in the hotly contested Consumer Relations and Media Relations categories.

Shortlisted campaigns include An ICON is Born for Blackpool Pleasure Beach, #Brother4Results for Brother UK and The Land of the Giants for Fat Lad At The Back.

The CIPR PRide Awards recognise outstanding work delivered for clients across the UK. The results will be announced on November 2nd at an exclusive awards ceremony at the Principal Hotel, Manchester.

Jules Wilson Backs CEO Sleepout Manchester

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Rule 5 co-founder, Jules Wilson, will be swapping the comfort of her bed for a night in the open this October, as part of CEO Sleepout Manchester.

The event, founded in 2013, strives to fight homelessness and poverty, and raise vital funds for homeless charities and other local charitable projects.  Over the last three years a staggering £1m has been raised at events across the UK and this year we’re delighted to contribute, supporting Jules in her fundraising.

Speaking on the event, Jules said: “You cannot fail to be moved by the extent of the homeless situation in Manchester, there are people in need of help on every corner of every street and the problem is on the rise.

“Whilst I’ll be sleeping outdoors it is still within the security of others and will see me return to the comfort of my home 24 hours later.  Over 2,000 people in Manchester don’t have that privilege.   When I was approached by MASH to participate I didn’t hesitate  to sign up.  I’m delighted to be able to play a small part in tackling a significant issue.”

CEO Sleepout Manchester takes place this October 16.  You can support Jules in her aim to raise over £1,000 here and find out more about the event at http://www.ceosleepoutuk.com/