Therme Group Picks Rule 5

A CGI of Therme Manchester which was granted planning permission in February.

Global wellbeing organisation Therme Group has appointed Rule 5 as its retained PR agency.

The ground-breaking business is responsible for the development and creation of the most advanced wellbeing resorts in major cities around the world and will be bringing the concept to the UK.

Based in Manchester’s MediaCityUK and with a national and global reach, the communications agency is leading on the group’s UK corporate communications, whilst advising on global PR strategy.

The role will see Rule 5 support with the announcement and ongoing PR programme surrounding Therme Group’s first UK site, with a predicted investment of £250 million, due to open in Manchester in 2023.

Therme Manchester will combine hundreds of water-based activities with wellbeing treatments, art, nature and technology to create a unique wellbeing experience never before seen in the UK. Once open, the planned 28-acre development in the heart of TraffordCity, is forecast to become the most visited water-based attraction in Europe.

“With Rule 5 we have a partner that shares our belief in wellbeing for all” Said Duncan Newbury, VP of Brand Strategy at Therme Group. “They are an integral part of our team, raising our profile and sharing our story as we engage with all stakeholders to bring the Therme Group concept to the UK. Together, we will realise our vision of creating the world’s most advanced wellbeing resorts and have a profoundly positive impact on the health and wellbeing of the communities we serve.”

Speaking on the announcement, Rule 5 Managing Partner, Rob Brown, commented: “The scope of the opportunity presented by Therme Group is huge. Their unique concept is set to completely transform the wellbeing industry.

“Therme Manchester is both accessible and cutting edge; it will benefit the lives of people in the region. It really is a privilege to be involved.”

Therme Manchester is the latest development in Therme Group’s global development programme. It is the first of a number of new generation projects in development by Therme Group, including other UK locations, mainland Europe, North America and the Asia-Pacific region.

Rule 5’s Lockdown Venture to Keep Leisure in Focus

Today the team at Rule 5 officially launches Twenty Twenty, a publication for the leisure and hospitality industries. The aim is to keep these businesses in the public eye during the pandemic and beyond.

 Twenty Twenty, which has been in beta for a fortnight, fixes a spotlight on destinations in the UK such as tourist attractions, bars and restaurants, as well as features on global attractions and how they are coping with restrictions and their plans to bounce back.

 With several clients within the sector currently not welcoming visitors, Rule 5 has allocated staff time to keeping the whole industry firmly in focus. It’s an entirely not for profit initiative and it won’t take advertising or sponsorship. The agency wants to support not compete with existing media. The MediaCityUK-based agency will use the platform to promote and support all destinations with a story to tell, no matter how big or small.

 “As a team, we’ve found ourselves with a some extra time on our hands, so whilst we’re unable to visit our favourite weekend spots – we thought we’d try to keep them front of mind for when we get back to the new normal. Twenty Twenty is there not just for our clients but for the whole industry and we’ll welcome submissions.’ said Managing Partner Rob Brown.

 “It’s also a great way for us all to stay motivated – we all love to travel, eat out and attend events; writing about what we love and where we’ll be going when this is all over has been a passion project for us all.”

Live from today, Twenty Twenty will run daily stories about what the leisure and destinations industry is doing to keep resilient and updates of plans for the present and the future.

Return of the Mac

 Jess MacDonald has returned to the agency as Account Director.

Jess re-joins Rule after previously working as Account Manager at the agency until early this year. She returns from an in-house role at The Fragrance Shop as PR, Social and Influencer Manager. Jess brings with her a wealth of consumer PR knowledge, in addition to fresh insight gained working in-house.

Jess will support on new business and team development, whilst leading on a portfolio of clients including Blackpool Pleasure Beach and EventCity.

Managing Partner, Rob Brown, commented: “Jess joined the agency for the first time in February 2017, when she left to join The Fragrance Shop I was sorry to see her go as she lives and breathes the culture at Rule 5.

“I’m delighted that she’s returned to the agency as an Account Director, bringing the experience and insight she’s gained working in-house.”

Jess said: “I had a fantastic few years here when I started in 2017, so after trying something a little different, I came back. I missed the agency style of working – the diverse range of clients and activity is really exciting. I’m so happy to be working with the team at Rule 5 again.”

 

Two Golds for Rule 5 at Pride 2019

For the third successive year, Rule 5 has taken home gold at the 2019 CIPR PRide Awards on Friday 29th November.

The agency’s work with Legoland Discovery Centre Manchester won gold in two categories; Low Budget Campaign and Best Use of Media Relations. The agency sealed a hat trick of awards as the campaign was also recognised in the Travel, Leisure or Tourism category, being awarded silver.  The Awards, hosted by Jenny Powell, took place at the Midland Hotel in Manchester.

Since launching in 2012, the agency has been awarded for its work every year also picking up a PRCA Dare Award earlier this year.

Commenting on the win, Rule 5 Managing Partner, Rob Brown, said: “By chance Friday night was also the agency’s seventh birthday so it was a great way to celebrate. This year we’ve won our highest tally of awards plus number of really exciting new clients.”

The CIPR PRide Awards is an annual industry event recognising outstanding work in public relations. Judged by experienced PR professionals, the winners were announced at a black tie dinner at The Midland Hotel, Manchester.  

Two New Hires for Rule 5

The agency has strengthened its team with two new appointments.

Shauna Hill and Oliver Leigh both join the MediaCityUK agency as Junior Account Executives and will be working across a varied portfolio of consumer and B2B accounts.

Hill holds a degree in PR and Journalism and whist studying wrote for a number of online consumer and lifestyle magazines; she joins the Agency following the completion of a four week placement.

With a Masters in Public Relations and Global Communications Management, Leigh joins Rule 5 to support with its growing roster of B2B clients, including Leep Utilities, EventCity and K7 Media.

Speaking on the growing team, Rule 5 Managing Partner, Rob Brown, said: “Shauna and Oliver have joined the business at a really exciting time; we are working with a diverse range of clients on some fascinating and exciting projects.

“At Rule 5 we are passionate about nurturing talent and providing an opportunity to those just starting out in PR. Since starting in the summer, Shauna and Oliver have impressed the team with their creativity and enthusiasm.”

A Month at Rule 5

Portuguese communications professional Beatriz Alves reflects on a month with the MediaCityUK agency.

With a stint as a journalist under her belt and having worked for some of Lisbon’s most exciting creative companies and global brands, Beatriz reflects on her four-weeks at Rule 5.

Imposing buildings, smiling people and an unequalled atmosphere with cameras, screens and the time passing quickly, was my first impression of MediaCityUK. Having arrived from Portugal, with a desire to learn more about the UK communication’s industry, I was excited to be joining an award winning agency with a range of exciting consumer accounts on their books.

Over the next four weeks, Rule 5 brought me into the fold and gave me a place on the team. I had hoped for the opportunity to shadow the team and learn more about their clients and how UK PR professionals work. In reality, I was rapidly integrated into the team and invited to share ideas, highlight how working practices differed from Portugal and even contribute to client projects. 

Working at Rule 5 provided me with invaluable insight into the emphasis that is placed on organisation and planning and how this can benefit campaign activity. It’s something that I have passionately been seeking to improve in my own career development. It was amazing to work as part of a credible agency with such high standards as I was able to absorb huge amounts of valuable practices from the team’s industry expertise and experience. 

It was inevitable I would make comparisons between my experience working in Portugal and what I have observed whilst in Manchester. As a Portuguese Comms professional who loves to work in my country, there were things I noticed immediately. It was great to experience a totally new culture. According to my experience, without wanting to make any sweeping generalisations, the main things that stood out to be are:

Scheduling

In the UK I experienced the famous British punctuality, everyone is always on time and meetings are conducted as long as planned. Something that stood out at Rule 5 was their diligence recording the hours they spend servicing accounts. In Portugal, it is common for meetings to start late and run long, which can be good for networking and building strong relationships with clients, but can be difficult for time management.

Planning

I noticed that in the UK, particularly at Rule 5, almost everything is planned far in advance and that is an unlikely luxury for many of the Portuguese companies. It might be impossible for Portuguese agencies to plan December’s activity during the summer, because of market pressures and the constant desire to have a first mover’s advantage.  The majority of the clients ask for an annual plan, but plans in Portugal appear to be more fluid and change in response to daily trends, at times on a daily basis.

Working Hours

This is probably the most significant difference I found. In Portugal, it is very common to find people being expected to stay at their desk well past the end of the working day. It is so common that is considered as a cultural norm. However, attitudes are changing; I’ve spoken to senior professionals from a range of industries who agree that the industry’s attitude towards working hours need to be readdressed. Some companies have already begun changing, offering greater support to help their teams work more efficiently. I feel this is already the case in the UK, and Rule 5 is a fantastic example of the importance of respecting employees free time and working hours.   

It is important to note that, both countries have common points. I recognise the same level of motivation from the team; mutual respect for colleagues; the importance of having senior team members being on hand to offer advice and guidance and the value placed on meaningful and detailed feedback being some the most similar areas.

I have been lucky that my professional journey, to date, has been in award winning companies and the quality of work and commitment of the team is very similar to that at Rule 5. It was great to see how another office works and have my first opportunity of working in the UK – hopefully it won’t be my last!

Ultimately, I would be unable to make a judgement about which country’s working practices are most effective. I’ve learned huge amounts whilst in the UK that I will be able to implement when back in Portugal. However, I believe that the UK would benefit from experiencing the way we work in Portugal and have the opportunity to pick up new skills.

Rule 5 Celebrates New Awards Nominations

Photos by Tangerine Event Photography [www.tangerineeventphotography.co.uk]

Following the recent award win at the PRCA Dare Awards, Rule 5 has been nominated for four more awards at the upcoming 2019 CIPR PRide Awards.  The Public Relations and Communications Association (PRCA) is the trade association for the public relations sector in the UK and the Chartered Institute of Public Relations (CIPR) is the professional body for public relations practitioners.

Based in MediaCityUK, the agency’s work with the ‘Legoland Discovery Centre’ has been recognised in the Low Budget Campaign and the Travel, Leisure or Tourism category . The agency has also been nominated for Best Use of Media Relations and as Small Consultancy of the Year. 

The CIPR PRide Award nominations come hot on the heels of a win at the PRCA Dare Awards, with Rule 5 recieving the award for Charity/Not for Profit for their work with giving platform Wonderful.org. Since Rule 5 launched in 2012, the agency won awards every year.

The CIPR PRide awards will take place on 29 November 2019 at the Midland Hotel in Manchester.

Rob Brown, Managing Partner at Rule 5 said: “Insight, thought, creativity and hard work from everyone in the agency goes into these campaigns. We are lucky also to work with great clients on engaging campaigns. The PRide Awards are really important to Rule 5”

2019 is the seventh consecutive year that Rule 5 has been recognised in industry awards.

Hawksmoor’s Winegate

PR Stunt or Genuine Cork-up?

In certain PR circles it has been suggested Hawksmoor’s media domination in the last 24 hours after two lucky customers were accidentally served a £4,500 bottle of red wine, was a full-bodied PR stunt. The mistake came to light in a tweet from the restaurant:

As an agency with several restaurant clients we decided to put the theory to the test.

In the red corner, the half-case for the prosecution:

  • Neither the member of staff nor the customer has been named. Admittedly the staff member would need a lot of bottle to come forward, but the same doesn’t apply to the diners. It conveniently makes it difficult to check the facts.
  • The £260 bottle ordered and the £4,500 bottle don’t look remotely similar, as Hawksmoor Founder Will Beckett said, the similarity doesn’t go beyond the fact that: “They’re both 2001 Bordeaux and there’s a “P” in there somewhere.” The member of staff has been described as manager level so it’s an unlikely mistake for an experienced employee.

The case for the defence:

  • The story was announced with one tweet at 1.15am. That’s hardly a carefully planned, multi-channel strategy calculated to deliver maximum impact.
  • There’s a definite authenticity to the tweet. Despite the forgiveness they say “One-off mistakes happen”. Why the implied warning not to do it again if it didn’t actually happen?

The view from Rule 5 is that it was a genuine cork-up, and someone correctly spotted that it might make an amusing piece of social content. When the tweet started to go viral the PR machine sprang into action to maximise the media opportunity.  There is one aspect of this story though, that we find hard to swallow – who orders wine priced at £4500?

Leep Utilities Hires MediaCityUK Agency

Leep Utilities, a joint venture between the Peel Group and Ancala Partners, has appointed the agency to raise its regional and national profile.

The company owns and operates utility networks at several sites across the country, including MediaCityUK, Liverpool Waters and Canary Wharf.

“Rule 5 impressed us with their understanding of the business and its values. We believe the agency’s knowledge and skills will be a fantastic asset to Leep Utilities as we continue to expand,” stated Louise Manfredi, Leep Utilities’ Managing Director.

The appointment comes as Leep Utilities seeks to obtain an Independent Gas Transporter licence, which would mean it can adopt gas networks and provide a full multi-utility offering.

“Since entering the market in 2017, Leep Utilities has sought to make last mile utilities easier to navigate and the entire process more transparent. We are working with the team to enhance their reputation across the North West and nationally,” added Rule 5 Founding Director, Rob Brown.

Rule 5 Lands Five Awards Nominations

IMG_5803Rule 5 has just picked up a total of five award nominations from the PR industry’s two professional bodies.

Earlier this month, the agency was nominated in the national Chartered Institute of Excellence (CIPR) awards. Over the Easter weekend, the Public Relations Consultants Association (PRCA) DARE Awards were unveiled and Rule 5 received four nominations, including ‘Outstanding Small Consultancy’.

The agency’s work with online giving platform Wonderful.org has been recognised in both award schemes with a campaign for Legoland Discovery Centre Manchester  nominated by the PRCA.

The CIPR Excellence Awards will be unveiled on 25 June 2019 at The Artillery Garden in London.  The PRCA Dare Awards will be announced three weeks later at the Radisson Blu Edwardian in Manchester.

“It’s a real honour to be nominated for awards by both of the PR industry bodies,” said Rule 5 Managing Partner Rob Brown. He added, “It’s a privilege to work with clever, motivated and creative people, both clients and colleagues, who deliver great work every day. If you want to know how agencies win awards, that’s your answer.”

Rob Brown in PR Power Book

Rule 5 Managing Partner, Rob Brown, has been listed in the 2019 PR Week Power Book. The book of leading PR professionals selected by the PR industry’s bible PR Week, was announced at the Soho House White City last night.

The book is an extensive list of the most influential and respected communications professionals in the UK today. The guide, complete with Q&As from each of the 400 entrants (from an industry estimated to employ 40,000), is available online:

Click here to see the full PRWeek UK Power Book 2019

The book was unveiled at the members club from the Soho House Group on the site of the former BBC HQ in West London.  The list also includes Matthew Freud, Brunswick’s Sir Alan Parker, Executive Director of Government Comms Alex Aiken and legendary showbiz PR guru Mark Borkowski.

Four Nominations For Rule 5 In The PRmoment Awards

2019 PR Moment Awards

Rule 5 has been nominated four times in the 2019 PRmoment Awards.

The news sees the agency shortlisted in four classes, including the coveted Boutique Agency of the Year category.

The agency’s campaign for Legoland Discovery Centre Manchester, Northern Rail Newsjack, made the Best Stunt of the Year shortlist, with the agency’s work with charity giving platform Wonderful nominated in two categories – The Corporate Purpose Award and Not For Profit Campaign of the Year, Agency.

Agency co-founder Julie Wilson said on the news: “This is a fantastic achievement for the agency and represents the breadth of our work.  The PRmoment Awards are one of the industry’s most celebrated events and we’re delighted to be nominated.”

The PRmoment Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.  The results will be announced on March 13th at a black tie awards dinner at the Hilton Hotel, Manchester.

 

EventCity Appoints Rule 5

EventCity’s future vision to be supported by Rule 5

EventCity’s future vision to be supported by Rule 5

EventCity, the largest exhibition, conference and trade show venue in the North, has appointed the agency to support its growth strategy for 2019.

Rule 5 will work with EventCity to promote the venue’s capability as both the largest and most accessible venue of its type, in the North of England. EventCity is a huge blank canvas venue, with 28,000 m2 of versatile space. The venue has doorways big enough to wheel a plane through and free parking next to the venue for both visitors and exhibitors.

Simon Jones, Sales Director of EventCity, commented: “Rule 5’s strong reputation in the communications industry really stood out to us. This year will be a really busy year for us and we are excited to be working with the team at Rule 5 to build on the business profile.”

Rule 5 Founding Director, Rob Brown, added: “As the North’s leading exhibition, event and multipurpose venue, EventCity is already well-recognised so we’ll be working with the team to extend their reputation across the region and nationally.”

Three Golds for Rule 5 at PRide 2018

Rule 5 took home three gold awards at the 2018 CIPR PRide Awards last night (Wednesday 7 November). The tally was the highest of the night.

The agency’s work with the charity giving platform Wonderful won gold in two categories; Best Community Relations Campaign and also in the Not-for-Profit Campaign.

For the second year in succession, the agency took home a gold award for its work with Blackpool Pleasure Beach this time in the Travel, Leisure or Tourism Category.

The CIPR PRide Awards which recognise outstanding public relations were announced at a black tie awards dinner at the Hilton Manchester Deansgate.

Agency Managing Partner, Rob Brown, said: “Insight, thought, creativity and hard work from everyone in the agency goes into these campaigns. We are lucky also to work with great clients on engaging campaigns. The PRide Awards are really important to Rule 5 and it’s a joy to be able to celebrate with the team.”

2018 is the sixth consecutive year that Rule 5 has been recognised in industry awards. The agency has won awards every year since it was founded in November 2012.

Rule 5 Shortlisted for Six in 2018 PRide Awards

Rule 5 has been nominated six times in the 2018 CIPR PRide Awards.

The news, announced today, sees Rule 5 nominated in six categories including the prestigious Outstanding Small Consultancy category. The agency’s work for the Wonderful Organisation and Blackpool Pleasure Beach were both shortlisted in two categories.

The shortlisted categories in full are:

  • Community Relations Campaign
  • Not-for-Profit Campaign
  • Travel, Leisure or Tourism Campaign
  • Best Use of Media Relations
  • Best Use of Social Media
  • Outstanding Small PR Consultancy

Agency co-founder Jules Wilson said “The PRide Awards are important to Rule 5. We were honoured to take home a gold award with our client Blackpool Pleasure Beach last year and we’re thrilled to be nominated with them again.”

The CIPR PRide Awards recognise outstanding work delivered for clients across the UK. The results will be announced on Wednesday 7 November 2018 at a black tie awards dinner at the Hilton Manchester Deansgate.