Rule 5 is the New Ingredient for Pesto Restaurants

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Independent Italian restaurant group Pesto Restaurants has appointed the agency to deliver its PR and marketing communications strategy.

The retained brief will see the team provide support for all eight restaurants, located in the North West and Midlands.  The agency will also be responsible for the marketing of all future developments including Pesto at Davenport Arms, the business’ latest £600,000 development due to launch in Marton, East Cheshire, next month.

Activity is already underway with the team working to further raise the profile of Pesto Restaurants, developing Group and regional specific programmes.  Social media, CRM, events and communications activity are key components of the brief.

Speaking on the appointment, co-owner of Pesto Restaurants Sara Edwards said: “This is the first time we have looked to employ an agency and it was important for us to find a partner that fully understood our business as well as the sector.

“Rule 5 has a very good reputation in the industry.  Their professionalism and knowledge of the sector was evident from the off and we’re confident they will contribute significantly to the future success of Pesto Restaurants.  We are excited to start the new year with a new opening and a new partnership.”

Rule 5 Founding Director Julie Wilson added:  “Pesto Restaurants is an incredibly interesting business.  The scope of work and openness of the founders to explore new strategic approaches as they look to the next phase of expansion makes this a particularly exciting brief; it’s great to be on board.”

For further information on Pesto Restaurants visit http://pestorestaurants.co.uk/find-a-restaurant/

It’s A Wonderful Time Of Year

 

kieron-on-the-nwt-sofa-cropped-1Tis the season for giving and this week the agency was proud to promote just that, with features secured on BBC North West Today and BBC Radio Manchester for client, Wonderful Organisation.

A new and innovative fundraising platform launched by Manchester businessman Kieron James – Wonderful Organisation provides fundraisers with an alternative to platforms that charge charities, make deductions to cover costs, generate profit or take a cut from Gift Aid.

It’s a genuinely philanthropic organisation established to recognise the huge efforts of fundraisers and to maximise their fundraising potential for charities. The platform, which uses the strapline ‘Don’t Just Give… Be Wonderful’, is free from card processing charges. Transaction fees and all other costs are met by corporate sponsors, which ensures that 100% of donations go directly to the supported charities.

You can watch the feature here: https://wonderful.org/press 

For more information or to set up a fundraising page visit Wonderful.org

Former BBC Journalist Joins Agency

The agency has recruited experienced BBC journalist Jimmy Smallwood as Senior Account Manager. Jimmy relocated from London to Salford to join the BBC Sport web and digital team in 2011 and worked on London 2012, Sochi 2014, Wimbledon 2014 and the 2014 Commonwealth Games in Glasgow.

For the last two years he has been Communications Officer at the English Federation of Disability Sport (EFDS) advocating greater participation among disabled people and working on the Sainsbury’s Active Kids for All scheme.

Jimmy will work on a combination of media and sports related accounts including dock10, the leading media services business based at MediaCityUK.

Founding Director, Julie Wilson, said: “We are thrilled to have Jimmy on the team. He has a rare combination of extensive experience in journalism and broadcasting with a solid background in communications.  He will help us strengthen and grow our offer in 2017 and beyond. The agency has grown revenues by over 30% in 2016 and we will be making additional hires early in the new year.”

£16m Rollercoaster Ride

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The agency has been appointed by Blackpool Pleasure Beach to work with their in-house team on communication around the amusement park’s new £16.25m rollercoaster, Construction MMXVIII, due to open in 2018.

Work is already underway with the agency having worked in collaboration with Blackpool Pleasure Beach to announce news of what will be the UK’s first ever double-launch rollercoaster* at a press conference in Waldkirch, Germany, last month.

Journalists were treated to a tour of Mack Rides, where the state-of-the-art rollercoaster is being manufactured. Its unique features will include 15 interactions with five other rides and two tunnels at what is already the UK’s most ride intensive theme park.

The agency is also tasked with working with Blackpool Pleasure Beach to develop its national and creative communications strategy with a focus on key seasonal events.  Activity commenced at the weekend with the amusement park introducing its first ever Snapchat geofilter for Halloween.

Speaking on the appointment, Director of Marketing at Blackpool Pleasure Beach, Robert Owen, said;”Over the last five years we’ve been working quietly on the development of Construction MMXVIII.  With the announcement we wanted to create maximum noise.   Following weeks of dedicated planning Rule 5 helped us do that.

“Plans for the next phase of construction are already in development and we’re looking forward to working with the team to promote these here at Blackpool Pleasure Beach.”

Co-founder Julie Wilson, added: “Opportunities to be involved with a development such as Construction MMXVIII do not come along very often, it’s an incredible brief.  We’re thrilled to have the opportunity to play a part in what will be the most exciting roller coaster launch in recent years.”

Construction MMXVIII brings together the Thompson and Mack families, owners of Blackpool Pleasure Beach and leading manufacturer of amusement park attractions, Mack Factory respectively.  The development is the biggest of its kind in recent years and cements Blackpool Pleasure Beach’s position as one of the UK’s leading amusement parks.

Key Ride facts

Total Length – 1.14 KM
Max Height – 88.5ft
Height of Drops – 82ft
Max Speed – 80 KM/H
Max Acceleration (Verticle) – 4.3G

* A double-launch is an advanced technology that gives the rollercoaster two powerful thrusts of acceleration during the ride.

Nexbridge Calls on Rule 5

Specialist telecommunications provider Nexbridge has appointed the agency to provide PR and communications support for WHYPAY? and The Wonderful Organisation. The agency will also launch a new brand for the company later this year.

WHYPAY? is a free conference call platform. Unlike its competitors there are no third party costs as it uses a dial-in number that is included in bundled minutes whether calling from a fixed or mobile telephone. The Wonderful Organisation has been set up by Nexbridge Chairman Kieron James as a not for profit fundraising platform. Its costs are covered by Nexbridge and other corporate sponsors.

“We’ve appointed Rule 5 because they understood our businesses and they have a strong track record of delivering effective PR campaigns” said Kieron. “We have some major announcements in the next six months including a new focus for Wonderful.org and a new brand that will have a major impact on the conference call sector.”

“Lots of people talk about disruption but Nexbridge has plans that will have a real impact on the corporate conference call market and the charitable giving sector” said Rule 5 Managing Partner, Rob Brown. “We are really looking forward to launching several genuinely innovative products and services.”

Rule 5 Climbs To New Heights With Hangfast

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Rule 5 has won a retained brief with adventure engineering company Hangfast.

Based in Bingley, West Yorkshire, Hangfast is one of the world’s leading manufacturers of climbing walls, artificial caving systems and rope courses, providing end-to-end adventure leisure solutions from design through to production and installation.

The specialist business, founded by John Beers in 2001, works with a wide range of clients including Sport England, the armed forces, schools, outdoor education and leisure centres, and leisure and tourism attractions like Legoland and Alliance Leisure.

The appointment sees Rule 5 responsible for raising awareness of the business, working with Hangfast’s clients to deliver effective marketing communications strategies.  The agency will also work with Hangfast to promote its rigging and rope access business, which provides a comprehensive range of inspection, maintenance, lifting and materials handling solutions to the entertainment, construction, maintenance and climbing industries.

Speaking on the appointment, Hangfast founder and director John Beers said:  “Since the inception of Hangfast in 2001 we have been quietly building the business, delivering bespoke adventure leisure experiences for customers worldwide.  As we celebrate our 15th anniversary we’re looking ahead to the next phase of expansion, with a marketing and communications campaign that will further elevate the Hangfast brand.

“Rule 5’s strategy demonstrated knowledge not only of the media opportunity but of our business and the adventure leisure sector.   They’re a great fit with Hangfast and we’re really pleased to have the team on board.”

Rule 5 Founding Director, Julie Wilson, added:  “Hangfast is a fantastic win for the agency playing to our strengths in sport and leisure PR.  It’s an incredible business that’s brimming with potential stories; we’re delighted to have the opportunity to tell them.”

 

Dock10 Adds Rule 5

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Rule 5 has been appointed by MediaCityUK based media services business dock10 to deliver a regional and corporate PR campaign.

dock10 is well known as a major supplier of studios, post production and managed services to the BBC, ITV and a host of independent TV production companies. It is now actively growing its customer base beyond the broadcast sector.

Video is growing at an exceptional rate, with significant growth in corporate and advertising. Last year, UK video ad spend grew over 50% to £711million, according to the Internet Advertising Bureau UK. “Broadcast continues to be our core business but the demand for broadcast quality video content is expanding well beyond traditional TV” said dock10 CEO Mark Senior.

“We’ve appointed Rule 5 because they understand the market, with the additional benefit of being located very close to us in MediaCityUK” he added.

Rule 5 founders Rob Brown and Julie Wilson both have extensive previous experience working for agencies in global advertising networks.