Rule 5 Crafts Blu Tack Digital Comms


We’re delighted to have won a brief from Bostik, the leading global adhesive specialist, to develop a social media presence for the Blu Tack brand.

Work is already underway with a Facebook page focussing on arts and craft applications in development. Bostik Communications Manager, Matt Hicks, said: “Social is a great fit for the Blu Tack brand. Driving engagement through Facebook will help to increase awareness and advocacy for our products in the stationery and craft categories.

“Rule 5 has an excellent understanding of digital and how it relates to our target audience, so we’re delighted to have the team on board.”

With a wealth of experience in building and engaging online communities in this sector under our belt, we’re thrilled to have the opportunity to work with Bostik to launch this social media platform.  It’s a fun and highly engaging campaign and we’re looking forward to inspiring a new generation of families to get creative with Bostik stationery and craft products.

The Blu Tack Facebook page will provide a community focus for young parents and offer a wealth of hints, tips and ideas on how to keep children entertained whilst inspiring their creative development. Running alongside the Facebook activity is a blogger outreach programme, engaging over 20 of the UK’s top parenting bloggers.