Rule 5 Enjoys Global Recognition in The Drum Network Awards

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The agency is thrilled to have been nominated in The Drum Network Awards.

The shortlist, announced today (Wednesday October 25), sees Rule 5 recognised in the Best Leisure and Tourism Campaign category for its work with Blackpool Pleasure Beach. 

The nominated campaign, An Icon is Born, saw the name of the amusement park’s much anticipated new £16.25m rollercoaster, ICON, unveiled to the press, and commanded headlines nationwide.

Speaking on the nomination, Rule 5 Founding Director Jules Wilson said: “Our smiles say it all, we’re absolutely over the moon to feature.  The campaign was a fantastic team effort and it’s brilliant to see the hard work of everyone involved acknowledged, not just here in the UK but on a global platform too.”

The Drum Network Awards recognise excellent marketing and strategic work created by agencies around the world, rewarding agencies who push the boundaries and demonstrate impressive growth despite uncertain times.

The winners will be announced at a gala dinner at the London Marriott Grosvenor Square on November 28.

It is the fourth awards nomination for the campaign this year, with Rule 5 and Blackpool Pleasure Beach also nominated in the Northern Marketing Awards and the CIPR PRide Awards (x2).

 

 

 

 

 

Big One Beauty Bar A Resounding Success

 

Website KemA campaign created and delivered by the agency in partnership with  Blackpool Pleasure Beach has been deemed a resounding success, delivering a major uplift in bookings and web traffic.

The campaign, the Big One Beauty Bar, saw a pop-up salon introduced at the acclaimed amusement park and was unveiled by Love Island thrill seekers Kem and Amber.

The love birds took their relationship to new heights and travelled at speeds of up to 85 mph on the Big One rollercoaster before getting their windswept locks tamed at the pop up salon, launched in association with leading haircare brand Remington.

The introduction of the salon followed feedback from adrenalin enthusiasts they don’t want to compromise their style whilst enjoying the ultimate head rush.

Speaking on the launch of the Big One Beauty Bar, North-Wales born Amber Davies commented; “I’m a big fan of rollercoasters but the effect they have on my hair is not so good. The arrival of the Big One Beauty Bar means visitors can truly enjoy the thrills and spills Blackpool Pleasure Beach has to offer, while still looking their best.”

The Big One Beauty Bar offered a choice of four complimentary styles including The Big One Blow Dry, Infusion Curls, Big Dipper Quiff and Revolution Air Wave.

Rule 5 Founding Director, Jules Wilson, said:  “Beauty bars have popped up at festivals all over the country in recent years and we felt it was about time to bring one to an amusement park.

“With world-famous rides and rollercoasters, and a comprehensive programme of events from which to choose. most visitors spend a full day at the Pleasure Beach. We wanted to make sure they made the most of their time, having uninhibited fun, but still leaving the park looking their very best.”

Activity was featured on the world’s largest visited news site the Mail Online, in addition to regional, parenting and listings print and online media.  It is Blackpool Pleasure Beach’s most successful Instagram campaign to date.  The campaign hashtag #BigOneBeautyBar featured in over 1.4m timelines.

Rule 5 Leads On iCoupon Global Launch

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Digital vouchering solution iCoupon, rapidly becoming the standard in airports around the world including close to 100 terminals across Europe alone, has appointed Rule 5 to lead on the PR and communications of its launch.

iCoupon provides a revolutionary new way for airlines and airport retailers to issue compensation, incentives and offers without any of the problems associated with traditional paper vouchers. Delivering a seamless experience, it can add any voucher to any barcode, like those on airline boarding passes, instantly, without it even leaving a passenger’s hand.

The brief sees the agency co-ordinating the solution launch to press across a wide range of international territories and providing valued insight on the PR journey the brand plans to take to solidify its growing market position.

Already iCoupon has enjoyed coverage in international media as diverse as Australian, American, Chinese, Portuguese, Spanish and Italian.

Speaking on the appointment, iCoupon chief executive Richard Bye said: “Adoption of iCoupon by retail and airline customers has been rapid. Airports embrace the technology because it removes the surge of passengers moving around terminals and passenger feedback is exceptional.

“It’s important that we as a business make an impact this summer, positioning ourselves in front of passengers, airlines, airports and retailers. Rule 5 have the capacity to deliver this and ensure we make a positive and lasting impression.”

Rob Brown, Rule 5 Managing Partner, added: “Flying can be a stressful experience and any interruption to travel just adds to that stress. iCoupon’s technology automates one of passengers’ biggest bugbears when things go wrong – the queueing.

“Working with a business like iCoupon is exciting for the agency; we specialise in PR and comms for digital and tech operations, and the rapid growth of this business shows it’s the right marketplace for us to demonstrate our expertise.”

For further information visit http://en.icouponglobal.com/

Rule 5 to Promote Tenth Edition of Buy Art Fair

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The agency has been appointed by Buy Art Fair to deliver the event’s 2017 communications strategy as it prepares to celebrate 10 years of cultivating an art market in the city.

The single biggest art fair in the UK outside of London, Buy Art Fair presents new and contemporary works from established and diverse artists and galleries to first-time buyers and experienced collectors.  In its 10 years an astonishing £3 million worth of pieces have been sold, including works by internationally-renowned artists including Damien Hirst, Tracy Emin and Grayson Perry.  This year the event will be staged at award-winning exhibition venue Manchester Central.

Rule 5 is tasked with further raising the profile of the event in its anniversary year and, new for 2017, Buy Art Fair Fringe, with a focus on driving coverage in national and regional consumer media.  Activity includes artist and gallery profiles, tactical and creative campaigns, and news generation.   Work is already underway.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “Rule 5 has played a significant role in the promotion of Buy Art Fair over the years, helping to establish the event as one of the most celebrated art fairs in the country.

“The team, some of whom we worked in our very first year, continue to be as enthusiastic and committed as ever.  It’s great to have them on board in this significant anniversary year.”

Buy Art Fair returns this 27-29 October 2017 and will see over £1m worth of art from over 100 galleries and artists adorn the walls of Manchester Central.  For more information visit: www.buyartfair.co.uk

 

Six Nominations in CIPR PRide Awards

 

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The agency is thrilled to have been shortlisted six times in the 2017 CIPR PRide Awards.

The news, announced today, sees Rule 5 nominated in five categories including Best Community Relations, Arts Culture & Sport (x2) and Social Media. The agency is also recognised in the hotly contested Consumer Relations and Media Relations categories.

Shortlisted campaigns include An ICON is Born for Blackpool Pleasure Beach, #Brother4Results for Brother UK and The Land of the Giants for Fat Lad At The Back.

The CIPR PRide Awards recognise outstanding work delivered for clients across the UK. The results will be announced on November 2nd at an exclusive awards ceremony at the Principal Hotel, Manchester.

Jules Wilson Backs CEO Sleepout Manchester

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Rule 5 co-founder, Jules Wilson, will be swapping the comfort of her bed for a night in the open this October, as part of CEO Sleepout Manchester.

The event, founded in 2013, strives to fight homelessness and poverty, and raise vital funds for homeless charities and other local charitable projects.  Over the last three years a staggering £1m has been raised at events across the UK and this year we’re delighted to contribute, supporting Jules in her fundraising.

Speaking on the event, Jules said: “You cannot fail to be moved by the extent of the homeless situation in Manchester, there are people in need of help on every corner of every street and the problem is on the rise.

“Whilst I’ll be sleeping outdoors it is still within the security of others and will see me return to the comfort of my home 24 hours later.  Over 2,000 people in Manchester don’t have that privilege.   When I was approached by MASH to participate I didn’t hesitate  to sign up.  I’m delighted to be able to play a small part in tackling a significant issue.”

CEO Sleepout Manchester takes place this October 16.  You can support Jules in her aim to raise over £1,000 here and find out more about the event at http://www.ceosleepoutuk.com/

El Gato Negro Supports Charity Cheshire Polo Day

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Yesterday saw the launch of Hospitality Action’s Cheshire Polo Day and we were delighted to be in attendance.

Held at the beautiful Cheshire Polo Club in Little Budworth, near Tarporley, the inaugural event saw some of the North West’s key industry leaders come together to raise valuable funds for the renowned charity.  Founded in 1837, Hospitality Action offers vital assistance to all who work, or have worked within hospitality in the UK and who find themselves in crisis.

Guests were treated to a Laurent-Perrier La Cuvée Champagne and canapé reception on the lawns of the prestigious club before enjoying an incredible three-course meal courtesy of three of the North-West’s award-winning chefs – client Simon Shaw of El Gato Negro, Andrew Nutter of Nutter’s Restaurant and Sean Sutton, Head Chef at The Alderley Restaurant.  All volunteered their time and service in aid of the charity and as you might expect, it was out of this world.

The Henbury Cup – a fast-paced polo match followed, with all enjoying the action.

It was a fantastic day that saw over £14,000 raised for the worthwhile cause and is an event we firmly recommend putting in your 2018 diary.

A New ICON For Blackpool Pleasure Beach

It’s not every day you get to work with an ICON but we were pleased to do just that when we unveiled the name of Blackpool Pleasure Beach’s new £16.25 million rollercoaster  – Icon – to the press.

Revealed in a dramatic sizzle – a movie-style promotional trailer, adrenaline enthusiasts were treated to a taste of what will be the world’s most exciting rollercoaster, featuring 15 interactions with other rides at the famous amusement park.

Unveiling more than just the name of the rollercoaster, the sizzle provided a first look at the design, with a state-of-the-art computer generated image revealing anthracite columns combined with a high-shine steel track.  A CGI film took viewers on the ICON journey as it powers through, over and around other rides including The Big One.

An incredible show of coverage was enjoyed and saw:

  • Ten national features including: the world’s most visited news website, the MailOnline, the SunOnline, The Sun, Mirror.co.uk, i news, Metro, Metro.co.uk, the EveningStandard, the Daily Record and the Daily Star
  • The news carried on every single ITV North West news bulletin with a combined reach of over 3,960,000 people
  • Over 190 regional articles
  • Exposure in all core trade press

At the time of writing print coverage alone saw a reach of over 18.3m people.  The sizzle, posted on Blackpool Pleasure Beach’s Facebook page had been seen by over  408,000 people, driven 3,600 shares and 4,300 engagements.

Speaking on the name unveil, Blackpool Pleasure Beach Managing Director Amanda Thompson OBE, added: “ICON is going to be one of the most talked about, iconic rollercoasters of the future.  The name speaks for itself as it will be one of the most iconic rides on the planet

“This is Blackpool Pleasure Beach’s biggest investment to date and will have a real impact on the town and region as a whole.”

ICON will launch in 2018.

Sports Giants Team Up For Charity

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Rule 5 is delighted to have played a key role in bringing together two sporting heavyweights in a campaign to raise funds for national head injury charity Headway.

The campaign saw leading cycle wear brand Fat Lad At The Back (FLAB) and Super League rugby league side Huddersfield Giants join forces to raise awareness of the worthwhile cause in memory of Giants youth player, Ronan Costello, who sadly passed away last year further to sustaining a terminal brain injury during a match.

In a touching tribute to the young player, seven Giants members of staff, including ex-England player and club ambassador Eorl Crabtree, took upon a sporting challenge of a different kind and embarked on a 120 mile fundraising ride to Newcastle, ahead of major rugby league event Magic Weekend.

They were supported on the journey by FLAB co-founder Richard Bye, who ensured Ronan’s story reached all that passed, with an exclusive charity branded cycle jersey and short worn by all.

Rule 5 was thrilled to support the campaign at every stage, from the brokering of the partnership through to the delivery of an impactful national and regional media campaign. Extensive coverage was enjoyed and included Sky Sports News, BBC One, ITV1, multiple regional radio appearances, and national and regional sports and news titles.

You can support the fundraising campaign, and donate in memory of Ronan Costello to the charity Headway, by visiting www.justgiving.com/magicweekend2017 or texting 70070 with code RLFC50 followed by £**, entering value you wish to donate.

Rule 5 Highly Commended At Prolific North Awards

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We were thrilled to receive a ‘Highly Commended’ at last night’s Prolific North Awards.

The accolade, in the Digital / Social Media Campaign of the Year category, was awarded for our work with British Cycling on the UCI Track Cycling World Championships.  The campaign – Halfway to a Billion, Taking Track Cycling to the World – for the biggest ever UK track cycling event, delivered an astonishing 451 million impressions on social channels.

The campaign was pipped to the post by the Foo Fighters Headlining Glastonbury Announcement, delivered by Modern English.  The award was one of only three ‘Highly Commended’ accolades presented on the evening.

Speaking on the event Rule 5 Managing Partner Rob Brown said: “We’re over the moon to receive a ‘Highly Commended’ for our work on the UCI Track Cycling World Championships, losing out only to Modern English and their campaign for the Foo Fighters; and I bloody love the Foo Fighters.”

Rule 5 Founding Director Jules Wilson added: “It’s fantastic to see the campaign acknowledged for the second time this year.  The Prolific North Awards is one of the most respected events in the North attracting a high calibre of entrants.  To be recognised is incredible.”

The Prolific North Awards celebrate excellence and reward outstanding campaigns and exceptional talent in the creative and media sectors in the North.  This year’s event was the biggest to date and saw over 800 entries.

 

 

Rob Brown opens Amsterdam Conference

Rule 5 Managing Partner Rob Brown was the opening speaker at the second annual ‘PR is Key’ conference in Amsterdam at the end of last month (20 April). The event , hosted and sponsored by PressPage, took place at B. Amsterdam, the innovation hub that hosts over 250 companies, combining startups, corporate innovation and creative businesses. The event brought together expert speakers from the Netherlands and the UK to share their experiences and insights regarding a central theme of real-time PR. Rob kicked off the event with a presentation on the role of visual communications in real-time PR, while also identifying that there are six major developing trends in the sphere of public relations; data, analytics, real world evaluation, ethical practice, strategic counsel and visual communication. On the final point, Rob identified the opportunities surrounding live, visually driven reporting of events – these can dominate social and conventional media. You can download the slides of all presentations of PR is Key 2017 via the event website.

Watch two minutes of the conference highlights.

Best Social at the 2017 PRmoment Awards

Rule 5 took the Social Media Campaign of the Year Award at the 2017 PRmoment Awards earlier this month.  The winning campaign was ‘Half Way to a Billion – Taking Track Cycling to the World’.  It documented the social media campaign for the 2016 Track Cycling World Championships in London. It was the biggest track cycling event in the modern era. In terms of spectators, competitors and number of races it would be on a larger scale than the track cycling at London 2012 Olympic Games.  Rule 5 delivered a social and digital campaign reaching a global audience with 451 million impressions on social channels.

In the last six years the PRmoment Awards have become a fixed date in the UK PR calendar with over 850 entries and over 1,000 guests.  The entries are subject to independent expert judging by senior in-house and agency communications professionals.

Founding Director Jules Wilson said: “The agency is in its fifth year and we have won awards for our work in every year that we’ve been in operation. We are thrilled to be able to maintain our success with the 2017 PRmoment Awards and to continue to be recognised for our social media work.”

Rob Brown Talks Google Ads to the BBC

Rule 5 Managing Partner Rob Brown, was interviewed by BBC Breakfast Business Reporter Ben Thompson, this morning (Tuesday 21.03.2017).  The interview followed the revelation at the weekend, that Google was allowing adverts on its YouTube platform to run alongside extremist content, such as videos promoting terrorism and antisemitism.

Hundreds of advertisers have pulled ad spending from the online video platform.  Rob believes that this will mark a tipping point for online advertising. The revelations and the subsequent outrage from advertisers will result in a “fundamental change in the way internet advertising is going to be bought and sold in the future” said Rob. Online platforms “are going to have to employ more people and write new algorithms” he added.

Jules Wilson Recognised In Top 100 Inspiring Women List

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The agency’s co-founder Jules Wilson has been recognised in a list of Greater Manchester’s most inspirational women.

The Top 100 Inspiring Women list was compiled by Greater Manchester Business Week and celebrates those that have made their mark on the county.

The list of female trailblazers includes entrepreneurs, sportswomen, lawyers, fashion icons, artists and politicians, with many of the names suggested by the region’s leaders.

Shelina Begum, business editor of Greater Manchester Business Week, said: “We wanted to highlight, celebrate and create a discussion around the achievements of women in the region.

“As business editor I feel inspired by the women on our list, many who I have written about, and I wanted other women to feel inspired too.

“Manchester and the surrounding regions has some great role models and it’s important that we highlight the work that these women are doing, many who are making an impact in the region.”

Rule 5 Launches ‘V’

logo-screen-grabThe agency launched a brand new video content business, ‘V’, at Prolific North Live in Manchester last week.

‘V’  offers bespoke and responsive short form video and will also specialise in the promotion of content through social channels, including Facebook, Snapchat and YouTube with a mix of organic and paid promotion. ‘V’ will produce editorial content aimed at broadcast and online news outlets and will initially draw on Rule 5’s media relations capability to ensure digital content reaches its target audience.

‘V’ exhibited last week at Prolific North Live, an industry-leading expo focused on digital innovation and cutting-edge marketing.  ‘V’ has been launched in response to an ever-changing media landscape and brands’ desires to tell their stories in different formats across a growing range of media.

Rule 5 founders Rob Brown and Julie Wilson have launched ‘V’ in response to the demand for rich content from clients of their award-winning specialist communications agency. The agency has previously created digital content for clients including British Cycling, Brother and Blackpool Pleasure Beach.

Rob said: “We’re combining the production and distribution of video content.  Rule 5 has been producing and sharing video content for several years using freelance producers, editors and camera operators, many of whom also work for broadcasters and TV production companies located in Salford’s creative and media hub.”

‘V’ is online at www.v-content.com and on Twitter at @V_Content.