Two of the team were at the BBC conference #SocialMediaWhatsTrending yesterday. There was much talk of user generated content (UGC) so we were inspired to create a little bit. We have quite a good view over the ship canal here at MediaCityUK. We propped an iPhone on the window ledge and set up the Time Lapse Camera HD app to capture twenty minutes of the vista at dusk. We uploaded the video to a PC and using the free Windows Live Movie Maker we added a title caption, some music and trimmed the video. About 15 minutes work. We shared it here. Stay with it for the full 18 seconds for a couple of boats at the end.
Author: Editor
Another International Sports Win for Rule 5
The agency has secured a double-event brief from British Cycling. Taking place just over a month apart, Rule 5 will handle the PR and social media the UCI Track Cycling World Cup Manchester and British Cycling National Track Championships, which will be held at Manchester’s National Cycling Centre, this September and November.
British Cycling Cycle Sport Marketing Manager, Paul Rowlands, said of the agency; “This was a competitive tender but Rule 5’s creative, hands-on approach stood out and has delivered impressive results for British Cycling in the past. We’re happy to welcome the team on-board again ahead of the autumn/winter’s action-packed track cycling calendar.” Launched in November 2012, Rule 5 also handled the PR and social media for the recent UCI BMX Supercross World Cup, which took place in April. The new track cycling brief follows another recent successful international sporting account win for the agency; the Taekwondo Grand Prix.
Rule 5’s Julie Wilson, added; “We’re delighted to be working with British Cycling again ahead of the Track World Cup and National Track Championships. Working on last year’s World Cup in Glasgow certainly whet Rule 5’s appetite for live cycling events and we’re excited to be helping to bring another one to our home city in 2013.”
Pride as Rule 5 Scores in Awards Shortlist
Rule 5 has been nominated seven times in the CIPR Pride North West Awards. The agency has been nominated in both the Outstanding Small Consultancy and Outstanding Public Relations Consultancy categories. We’re thrilled after just eight months trading be up there with Brazen, an agency that has won Outstanding Consultancy several times and global giants Weber Shandwick who have eight and seven nominations respectively.
The CIPR PRide Awards recognise the outstanding talents and achievements of public relations practitioners across the UK’s regions and nations and are the most prestigious and rigorous awards of their kind. This year marks the 10th anniversary of the CIPR PRide Awards. Commenting on this year’s shortlist announcement, CIPR President, Sue Wolstenhome FCIPR, said: “The CIPR PRide Awards celebrate the very best in public relations from across the UK’s regions and nations. This year’s entries were all of an incredibly high standard, highlighting the industry-leading work that is taking place right across the UK.”
The Awards will be announced at a black tie dinner on Wednesday 13 November 2013 at The Point at Lancashire County Cricket Club.
Rob Brown on Viral Marketing. In German.
Rule 5’s Managing Partner Rob Brown recently appeared on French and German TV or the ARTE channel talking from our MediaCityUK location about viral marketing. Here he is, in German. (If you prefer French you can see it here – ARTE in French).
We’re Getting in Gear for WorldRide
The agency has been appointed to handle the PR for a unique global cycling challenge. WorldRide will see amateur cyclist Liz Dimmock tackle over 29,968 km over 150 days in an attempt to become the fastest woman to circumnavigate the world by bicycle.
Starting in October in Istanbul, she will traverse over 22 countries including Turkey, Greece, Italy, Switzerland, Austria, Germany, Netherlands, UK, France, Spain, Portugal, US, New Zealand, Australia, China, Hong Kong, Singapore, Malaysia, Thailand, India, Oman, and the UAE. Her aims are to raise £1m for charity and to inspire women to cycle. We launched the project at an exclusive media and stakeholder event at the Rapha Cycle Club in Soho, London at the end of last month.
Rule 5 will deliver global awareness campaign for the campaign which is sponsored by Jaguar, JLT, Cycleguard, Rapha, Condor, Bremont and Matt Roberts Personal Training. Liz Dimmock, said: “WorldRide are delighted to be working with the Rule 5 team,…we needed a PR company that could work with all of our partners, and be proficient across all forms of media, and their numerous platforms.”
Our very own Julie Wilson, added: “We’re thrilled to be working with Liz & the team, it’s an incredible challenge for a cause that’s very close to our heart.”
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