Retail & Fashion Campaign of the Year

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The agency won Health, Beauty, Retail and Fashion Campaign of the Year for its work with online fashion brand Want That Trend at the PRmoment Awards at the Hilton in Manchester last night (9th March 2016). The awards recognise outstanding campaigns and exceptional talent and this year attracted over 650 entries.

The campaign for the innovative retailer’s first ever range of Christmas swing dresses, saw the brand catapulted into the mainstream press with coverage on award-winning reality programme The Only Way Is Essex and popular panel show, Celebrity Juice; in addition to core national and consumer print media.

Speaking on the win, founding director Julie Wilson said: “This was the first time Want That Trend had engaged with media.  Christmas lead times meant we were challenged to make an instant impact and the team delivered.  To be recognised in this category is fantastic and builds on our achievements in media, sport and social media.”

 

 

 

Rule 5 In Fashion With Want That Trend

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We’re delighted to have been appointed by online retailer, Want That Trend.

The news comes as the womenswear specialist, which launched in April of this year, looks to significantly expand the business in the UK and Canada.

Rule 5 is tasked with delivering a brand communications strategy to include a multi-platform social media campaign, media and blogger relations, celebrity product placement and business profiling.

Speaking on the appointment, Want That Trend founder Victoria Molyneaux said: “We’ve been overwhelmed by the response to the launch of Want That Trend, with the business having grown from  a one man operation to an international fashion company in six months.   As we embark on the next phase of expansion, it is important we have the right business partners in place to support us in further developing the brand and communication strategy.

“Talking to Rule 5, the team’s knowledge of the retail and e-commerce sector was evident.  This, combined with their passion for the business and clear and considered approach to building the Want That Trend brand, made them an obvious choice.”

Rule 5 founding director, Julie Wilson, added:  “Want That Trend is an incredible success story.  Opportunities to work with a retailer at such a pivotal time in the business’ development are rare and we’re delighted to have the opportunity to play a key role in shaping the Want That Trend brand.”