Rule 5 Makes National PR Awards Shortlist

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We are thrilled to have made the short list of the prestigious Chartered Institute of Public Relations (CIPR) Excellence Awards.

These awards are national and Rule 5 has been short listed three times in the Outstanding Small Consultancy category and twice in the Best Sporting Campaign category. This comes less than 18 months after the company launched. The Outstanding Small Consultancy award recognises the achievements, performance and excellent work of a small agency over a period of up to three years.  Rule 5 is one of only six agencies to make the list.

The competition is no less illustrious in the Best Sporting Campaign, for which the agency is recognised twice for its work for the UCI Track World Cup and World Taekwondo Grand Prix.  Other shortlisted campaigns come from the Football Association and the RBU 6 Nations.

The CIPR’s national awards are hotly contested with 700 entries from the UK and internationally.  The short list was announced on Friday 4 April.

#SocialMedia WhatsTrending at the BBC

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One of the many advantages of being in MediaCityUK is our proximity to the media and anchor tenant the BBC. This happy juxtaposition occasionally throws up a real gem of an opportunity and #SocialMediaWhatsTrending was one such, in the form of a one day conference.

It brought together a series of panels and speeches that only a broadcaster of the BBC’s weight and stature could manage. It was also the first time I’ve seen Google Glass in the flesh on the face of New York based Vice Journalist Tim Pool (should that be in the ‘glass and metal’?). There were about 500 people in attendance – perhaps a quarter were BBC employees, most others by invitation. The wealth of expertise gathered on stage was truly extraordinary; BBC Radio 1 Controller Ben Cooper, Matt Cooke from Google+, Newsnight Editor Ian Katz, Football Focus presenter Dan Walker, Anna Dobbs Channel 4 Head of Online, Tim Gatt of ITV News, Luke Lewis BuzzFeed UK Editor, James Everton of Hits Radio, Alex Miller and Tim Pool of Vice. This feels like quite a list but I’ve missed out most of the talent. The full programme is here.

The day opened a window onto the ways in which many media channels and programmes are continuing to evolve in a dramatic fashion through the use of social tools and channels. This was insight from the coal face and the pace and diversity of change is extraordinary. This wasn’t just a catalogue of social strategies from programme makers, the sessions also tackled difficult questions such as the line between content and marketing. The decline in radio listening for example is widely being tackled by radio stations producing video content. So is this still radio? It was fascinating also to hear Philippa Law of The Guardian explaining how the news organisation uses the social network accounts of content suppliers to test the veracity of their stories, photography is also reverse searched to ensure it hasn’t just been grabbed from the net.

The day straddled, music, sport, hard news and more. If anything the event had more content than can be consumed in a day and there were two streams running throughout. Happily the sessions will all be shared online. Check the BBC Academy College of Journalism website, the should be uploaded next week.

Rule 5 Makes National PR Awards Shortlist

CIPR Excellence

Just five months on from our launch we were thrilled to hear that we’ve made the shortlist of the prestigious Chartered Institute of Public Relations (CIPR) Excellence Awards.  These national awards are hotly contested with just under 700 entries from the UK and internationally.

Rule 5 has been selected in the Best Sporting Campaign category for our work with British Cycling on the UCI Track Cycling World Cup in Glasgow.  The agency is up against illustrious competition with Heinz, British Airways, Channel 4, iris PR and The FA and Lloyds Banking Group representing the other short-listed finalists.  Three of the five entrants involve PR campaigns featuring London 2012.

“We had already worked with the people but the agency was new, Rule 5 rose to the occasion and really delivered at the Glasgow Velodrome” said Paul Rowlands Cyclesport Marketing Manager at British Cycling. “Elevating social media engagement was a key part of the campaign and together with the agency we broke new ground at the Track World Cup reaching over 100,000 people with 4,000 people directly engaging with the event.”

BBC Future Media Event Part 1: Perceptive Media

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Last night, Rule 5 had an exclusive opportunity to attend the BBC Future Media Event at Quay House, getting a sneak peek at some of the exciting technologies coming out of the Connected Studio and R&D departments . Also at the event were the record-breaking Digital Sports team, CBeebies and CBBC, Connected Red Button and iPlayer talking through their existing products and how they’re future-proofing developments to enhance viewers’ experience. There was a lot to see and learn, so for those who didn’t score an invite, we’ve pulled together some of our favourite insights from the night in a two-part blog.

Perceptive media: The variable digital landscape

As a comms agency, we were there to glean an insight into how we might utilise developments in our constantly evolving outreach strategies, but it’s not that clear cut. How do you keep up with the Meta Data technology that created ‘Perceptive Media’ – adapting the viewing experience in line with your social cues to ensure that broadcasts are tailor-made to each individual? Got a PHD and find Patrick Cox patronising? No fear, your TV knows your academic credentials and will personalise the documentary to match your level of intellect. Horror film getting a little too much? Perceptive Media will adjust the intensity of your fright-fest accordingly.  The team are still a way off from making something like this mainstream but you can get a glimpse of the future of viewing here .

Good communicators know that there isn’t a one-size-fits-all approach to their strategies. PRs accept that blogger outreach isn’t a case of a cut-and-paste press release (or we at least hope most do) and that broadcasters want something more bespoke, more in-depth than your average sell-in. On the door-stop of the BBC, we know the importance of getting face-to-face with journalists and brainstorming ideas together, but what of these developing technologies? The BBC Future Media showed us the scale of investment in driving research forward to bring us the best possible user experience for each of us. Communicators need to ensure they keep on top with these developments in order to deliver ground-breaking, effective campaigns that are still relevant in line with the constantly evolving digital landscape.

Want more?

Sparked your interest? You can learn more about BBC Future Media here:

http://www.bbc.co.uk/careers/what-we-do/future-media

Follow them on Twitter @InsideBBCFM

Like them on Facebook: www.facebook.com/InsideBBCFutureMedia

Google Glass Rule 5

Google Recruits First Users for Project Glass

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Google has today announced that it is looking for ‘Explorers’ to test the first versions of the futuristic Glass product.  Founder Sergey Brin was spotted testing the product on a New York subway in January.

  “We’re looking for bold, creative individuals who want to join us and be a part of shaping the future of Glass.” They are inviting hopefuls to use Google+ or Twitter to say what they would do if they were given the chance to be one of the first users of Glass using the hashtag #ifihadglass.

 Applicants need to be at least 18 years old and live in the U.S.  The deadline for applications is February 27th and ‘Explorers’ will need to shell out $1500 plus tax for the ground-breaking eye-wear.

Along with the announcement Google has released a video that gives a good idea of the Glass experience and how integrated it will be with other Google products including search, Google Hangouts and no doubt Google+.    You will be able to call up flight information whilst at the airport take pictures and video of what you see just using voice commands and make video calls all from the headset.

Bringing Down the Boundaries: An Editorial First

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Speak to anyone in the communications industry and they’ll tell you that the media landscape is changing.

The way in which we consume news has evolved; fact.

One of the most significant recent developments in the consumer magazine sector is the launch of this month’s new-look Elle magazine format.

In a move that sees the barriers between print and digital media banished, a philosophy we at Rule 5 champion; Elle Editor in Chief, Lorraine Candy, has introduced what she says is “the first editorial team trained to personally produce exclusive content for both the website, ELLEuk.com, and the glossy magazine.“

The aim?  To be a part of readers’ lives on more than just a monthly basis.

In so many cases, the merging of online and offline editorial teams is about one thing – cutting costs.   This, from an observer’s stance, doesn’t appear to be the case at Elle however.  The bridging of the gap between digital and print content isn’t just taking place behind the scenes of the acclaimed title, it’s evident in the copy too.

From the demise of the traditional readers’ letter page to the introduction of a replacement ‘Tweet, email, reply’ feature; editorial headlines encouraging readers to ’see it, love it , shop it and share it’ and a noticeably increased and highlighted number of references to the publication’s digital and social media platforms throughout the magazine,  the new-look format is certainly making all of the right moves to satisfy the demands of the modern day reader.

How many will, of course, down their weekly magazines in favour of an interim online ELLEuk.com fix remains to be seen, but it’s an interesting move from the style bible in its on-going fight against the weekly competition and in capturing the attention of the on-line media advocate.

Jaspan Unveils Prolific North

Launching by stealth is obviously all the rage with Bowie last week and prolific entrepreneur and journalist Nick Jaspan today.

Nick and his team have unveiled Prolific North  a new destination for news, opinion, features and gossip about the comings and goings of creative and media companies in the North.

The trained observers amongst us will spot a similarity with ‘How-Do’, Jaspan’s last major publishing venture.  This is a better product.  It covers a wider geographical area,  it’s a better design and a much better name.   When How Do first launched I didn’t get the idea of a web based publication with a limited and defined geographical reach.  I do now.  How-Do left a void.  The north of England and particularly Manchester is a powerful source of creative, digital and media expertise and it needs a regional voice.  The emergence of MediaCityUK, with the BBC, dock10 studios and ITV set to arrive in March elevates the status of Manchester to that of a global media player.  There’s a great deal to talk about.

I had just a little forewarning of the launch as I was honoured to be asked to write Prolific North’s first opinion piece, but there was little or no pre-publicity.   The reaction to the launch of the title today has been vocal and overwhelmingly positive.   At Rule 5 we’re delighted that Prolific North has arrived.