Agency News

Retail & Fashion Campaign of the Year

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The agency won Health, Beauty, Retail and Fashion Campaign of the Year for its work with online fashion brand Want That Trend at the PRmoment Awards at the Hilton in Manchester last night (9th March 2016). The awards recognise outstanding campaigns and exceptional talent and this year attracted over 650 entries.

The campaign for the innovative retailer’s first ever range of Christmas swing dresses, saw the brand catapulted into the mainstream press with coverage on award-winning reality programme The Only Way Is Essex and popular panel show, Celebrity Juice; in addition to core national and consumer print media.

Speaking on the win, founding director Julie Wilson said: “This was the first time Want That Trend had engaged with media. Christmas lead times meant we were challenged to make an instant impact and the team delivered. To be recognised in this category is fantastic and builds on our achievements in media, sport and social media.”

Track World Champs £200k Legacy Programme

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The organisers of the forthcoming 2016 UCI Track Cycling World Championships (2-6 March) have announced a £200,000 legacy programme to bring cycling to local schools and hard-to-reach communities and get East London pedaling towards improved fitness.

The inclusive programme, which is funded by Sport England through the Major Events Engagement Fund and provided by Lee Valley Regional Park Authority in conjunction with British Cycling, London Sport and London Legacy Development Corporation (LLDC), was unveiled at a press event at Lee Valley VeloPark, hosted by Rule 5.

The legacy programme rides on the back of the world championships and aims to maximise the opportunity that this major sporting event provides for increasing activity in cycling. The sport will be made more accessible to disability groups, young people, older residents and community groups in the Boroughs of Hackney, Newham, Tower Hamlets and Waltham Forest. Key components include:

A targeted approach to increasing the number of young people in the sport with the Cycling Ambassador Programme.
Development of the next generation of track stars with the appointment of a qualified British Cycling Go-Ride coach.
Partnerships with local health providers and a wide range of activities aimed at improving general fitness via Cycling for Health.
Investment in adapted cycles and sessions at Lee Valley VeloPark for people with disabilities.
Tickets for the 2016 UCI Track Cycling World Championships provided for participants in the legacy programmes.

Jonny Clay, Cycle Sport and Membership Director at British Cycling said, “We are sure that the legacy programme will be a tremendous success and a valuable source of advice and knowledge for the growing numbers of people who want to take part in the sport.

“Ensuring a participation legacy is a key part of British Cycling’s major events strategy. That is to say, we judge the value of events on their capacity to inspire people to get more active by getting on their bikes more often.”

Tickets for remaining sessions of the 2016 UCI Track Cycling World Championships are available via Ticketmaster. Hospitality packages with dining in the centre of the track are also available. For further event information visit www.trackcyclingworlds2016.london/tickets/

Pictured: CEO of Lee Valley Regional Park Authority, Shaun Dawson, and Legacy Programme ambassador, Sidney Schuman

Picture credit: Eleanor Bentall

Rule 5 Gets To Work With Birchwood Price Tools

We’re delighted to start the new year with two new clients, Bullet and Punk.

The news comes to follow a three-way pitch to parent company Birchwood Price Tools, and sees the agency start work with immediate effect. Activity will see two distinctly different campaigns delivered, building on the agency’s strengths in both social and conventional media.

For power tool accessory brand Punk, the agency is tasked with developing a social media presence, further building the Punk community and driving engagement with a creative content campaign. A conventional PR programme runs in parallel for the leading wood screw brand Bullet, built around key retail partnerships, the seasonal calendar and a new product launch in summer. Both are retained briefs and see creativity run throughout.

Marketing Manager for Punk & Bullet, Sam Johnson, said: “2016 is an important year for Punk & Bullet as we look to rapidly grow market share and expand our product portfolio. PR & social media are a key part of our marketing strategy and we’ve been committed to finding the right agency partners.

“Rule 5’s campaign was head and shoulders above the rest, providing fresh thinking and a number of strong creative ideas that really resonate with the Punk and Bullet brands. There’s a good team fit and we’re looking forward to what we are confident will be a great year.”

World-Class Cycling Win

We’re delighted to have won a competitive pitch to promote the 2016 UCI Track Cycling World Championships in London.

The highly anticipated event, which takes place March 2-6 at Lee Valley VeloPark, is the biggest track cycling event to be hosted in the UK since London 2012 and will see Olympic and world champion riders from across the globe descend on the capital city.

It is the final major international track cycling event to be staged ahead of the 2016 Rio Olympic Games with British sports fans encouraged to get behind the Great Britain Cycling Team and support athletes in their race for the rainbow jersey, awarded to world champions of the sport. Rule 5 is responsible for both pre and live event communications with a focus on driving tickets sales and audience involvement.

Speaking on the appointment, British Cycling’s cycle sport and membership director, Jonny Clay, said: “This is a significant brief and saw all invited agencies challenged to demonstrate how they would raise awareness of the event, engaging national and international audiences before and during the championships next year. Rule 5’s enthusiasm, knowledge of cycling and experience of delivering sports events combined with a clear and worked-through strategy set them apart from the competition. We’re looking forward to seeing plans come to fruition and collaborating with the team on the delivery of what promises to be a truly outstanding event.”

Rule 5 Managing Partner, Rob Brown, added: “We have worked on major sporting events since the agency launched in 2012 but they don’t get much bigger than the world championships and we’re thrilled to be involved.”

Rule 5 was track centre recently for the 2015 British Cycling National Track Championships, testing out processes and gathering exclusive rider content ahead of the world championships. The team will be based at Lee Valley VeloPark throughout the event, responsible for all UK and international press, as well as reporting live through the event’s social media platforms.

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