Sport

Rule 5 Makes National PR Awards Shortlist

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We are thrilled to have made the short list of the prestigious Chartered Institute of Public Relations (CIPR) Excellence Awards.

These awards are national and Rule 5 has been short listed three times in the Outstanding Small Consultancy category and twice in the Best Sporting Campaign category. This comes less than 18 months after the company launched. The Outstanding Small Consultancy award recognises the achievements, performance and excellent work of a small agency over a period of up to three years.  Rule 5 is one of only six agencies to make the list.

The competition is no less illustrious in the Best Sporting Campaign, for which the agency is recognised twice for its work for the UCI Track World Cup and World Taekwondo Grand Prix.  Other shortlisted campaigns come from the Football Association and the RBU 6 Nations.

The CIPR’s national awards are hotly contested with 700 entries from the UK and internationally.  The short list was announced on Friday 4 April.

Virgin Money Cyclone Drafts in Rule 5

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The agency will promote the four day national cycling festival, staged in the North East.  The Virgin Money event, which has attracted some of the world’s greatest riders including Mark Cavendish, Bradley Wiggins, Hannah Barnes and Sarah Storey, is part of Virgin Money’s sponsorship of national sport and community events that include The Virgin Money London Marathon and Walking With The Wounded, Virgin Money South Pole Allied Challenge.

Virgin Money Head of Sponsorship Marketing, Andrew Nicholson, said:  “We’re looking forward to working with Rule 5.  The team’s extensive experience in sports event communication combined with its expertise in managing national brand sponsorship campaigns makes Rule 5 the perfect partner.”

Virgin Money Cyclone Founder and Organiser, Peter Harrison, added: “Virgin Money Cyclone is a multi- faceted event designed to cater for the needs of competitive and non-competitive cyclists.  As we enter our eighth year and celebrate the Beaumont Trophy being recognised as an official UCI event, our focus is on further raising awareness of the Virgin Money Cyclone on a national and international scale, and increasing rider participation across all levels.  We are confident that Rule 5 will help us achieve this.”

Commenting on the win Rule 5 Founding Director, Julie Wilson, added: “This is a significant win for the agency.  The Virgin Money Cyclone is a recognised event within the international cycling calendar and we’re delighted to play a part in further realising its potential; attracting new riders and spectators.

“With the UK playing host to the Grand Dėpart and dates for next year’s British Cycling Elite Road Series confirmed, 2014 promises to be an exciting year for cycling.”

Virgin Money Cyclone takes place from Thursday June 19 to Sunday June 22, 2014.  Entries are open now.  For more information or to register visit https://virginmoneycyclone.co.uk/EnterOnline.asp

Another International Sports Win for Rule 5

UCI Track Cycling World Cup Glasgow 2012

The agency has secured a double-event brief from British Cycling.  Taking place just over a month apart, Rule 5 will handle the PR and social media the UCI Track Cycling World Cup Manchester and British Cycling National Track Championships, which will be held at Manchester’s National Cycling Centre, this September and November.

British Cycling Cycle Sport Marketing Manager, Paul Rowlands, said of the agency; “This was a competitive tender but Rule 5’s creative, hands-on approach stood out and has delivered impressive results for British Cycling in the past. We’re happy to welcome the team on-board again ahead of the autumn/winter’s action-packed track cycling calendar.”  Launched in November 2012, Rule 5 also handled the PR and social media for the recent UCI BMX Supercross World Cup, which took place in April. The new track cycling brief follows another recent successful international sporting account win for the agency; the Taekwondo Grand Prix.

Rule 5’s Julie Wilson, added; “We’re delighted to be working with British Cycling again ahead of the Track World Cup and National Track Championships. Working on last year’s World Cup in Glasgow certainly whet Rule 5’s appetite for live cycling events and we’re excited to be helping to bring another one to our home city in 2013.”

Agency Wins Battle for GB Taekwondo Brief

Jade Jones Taewondo

Rule 5 has beaten off competition to land a PR and marketing brief from GB Taekwondo to promote the sport’s upcoming Grand Prix.

The Grand Prix format is a global first for the World Taekwondo Federation and will take place at Manchester Central this December (13th – 15th).  As part of the UK Sport Gold Event series, the action packed, inaugural Taekwondo GP has the backing of Manchester City Council and UK Sport.  Rule 5 will build on interest in the sport generated at the 2012 Olympics with home-grown talent, including Gold Medallist Jade Jones.  The world’s best Taekwondo athletes will also be competing at the iconic venue.

Steve Flynn, Operations Director at GB Taekwondo said of the account win; “Rule 5 presented a creative proposal that demonstrated strong knowledge and experience in sports event marketing and communications. We were impressed with the team’s enthusiasm and expertise and look forward to delivering this event with them this December.”

Rule 5 Managing Partner Rob Brown said of the project; “We’re delighted to be working with GB Taekwondo, Manchester City Council and UK Sport and are very much looking forward to working with a sporting discipline for us as an agency.”