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Rule 5 Crafts Blu Tack Digital Comms

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We’re delighted to have won a brief from Bostik, the leading global adhesive specialist, to develop a social media presence for the Blu Tack brand.

Work is already underway with a Facebook page focussing on arts and craft applications in development. Bostik Communications Manager, Matt Hicks, said: “Social is a great fit for the Blu Tack brand. Driving engagement through Facebook will help to increase awareness and advocacy for our products in the stationery and craft categories.

“Rule 5 has an excellent understanding of digital and how it relates to our target audience, so we’re delighted to have the team on board.”

With a wealth of experience in building and engaging online communities in this sector under our belt, we’re thrilled to have the opportunity to work with Bostik to launch this social media platform.  It’s a fun and highly engaging campaign and we’re looking forward to inspiring a new generation of families to get creative with Bostik stationery and craft products.

The Blu Tack Facebook page will provide a community focus for young parents and offer a wealth of hints, tips and ideas on how to keep children entertained whilst inspiring their creative development. Running alongside the Facebook activity is a blogger outreach programme, engaging over 20 of the UK’s top parenting bloggers.

Rule 5 Makes Prolific North Awards Shortlist

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Rule 5 has made the shortlist of the 2014 Prolific North Awards. The agency has been nominated in the Best Newcomer and Best Small PR Agency categories.

It is the second year in a row that Rule 5 has been recognised in the Best Newcomer category having scooped the prize title in 2013, just six months after our launch. It’s fair to say we’re thrilled.

The Prolific North Awards profile leading creative and media companies from across the North of England and are judged by prominent figures from the media and creative business community. Featuring on this year’s panel is: Andy Barke, Industry Head, Google UK; Russ Brady, Group Head of Public Relations, The Co-operative; and Richard Frediani, Programme Editor, ITN.

The final award winners will be announced at a dinner on May 1st at Lancashire County Cricket Club, co-presented by broadcaster Jim Hancock and by the BBC’s regional week-end presenter Beccy Meehan.

Got Talent’s in Town

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Working in MediaCityUK it’s not uncommon to spot the odd familiar face when you pop out to get a sandwich at lunchtime.  Today we discovered that Britain’s Got Talent had rolled into town. Alesha Dixon and David Walliams stepped out of their limos to say hello to the waiting crowds.  Ant & Dec are hosting the 2014 live auditions at the Lowry Theatre. Fire eaters, acrobats, dancers and divas are stuggling into their sequinned onesies as we write.

New Year, New Office

For many, today marks the start of the new working year. As the nation takes down the remainder of the tinsel and jolts back into routine, Rule 5 has a special start to 2014 with the opening of the London office.

Based in the heart of London’s thriving digital creative scene, Shoreditch, the team is a stone’s throw from all the major publishing houses, including modern media marketing title, The Drum.

News of the office, which is run by Account Director, Carolanne Bamford, was first announced in late November, coinciding with the agency’s first birthday and recruitment for an Account Executive is underway.

We look forward to sharing with you further news over the coming weeks and months and wish you a very happy and prosperous New Year.

Virgin Money Cyclone Drafts in Rule 5

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The agency will promote the four day national cycling festival, staged in the North East.  The Virgin Money event, which has attracted some of the world’s greatest riders including Mark Cavendish, Bradley Wiggins, Hannah Barnes and Sarah Storey, is part of Virgin Money’s sponsorship of national sport and community events that include The Virgin Money London Marathon and Walking With The Wounded, Virgin Money South Pole Allied Challenge.

Virgin Money Head of Sponsorship Marketing, Andrew Nicholson, said:  “We’re looking forward to working with Rule 5.  The team’s extensive experience in sports event communication combined with its expertise in managing national brand sponsorship campaigns makes Rule 5 the perfect partner.”

Virgin Money Cyclone Founder and Organiser, Peter Harrison, added: “Virgin Money Cyclone is a multi- faceted event designed to cater for the needs of competitive and non-competitive cyclists.  As we enter our eighth year and celebrate the Beaumont Trophy being recognised as an official UCI event, our focus is on further raising awareness of the Virgin Money Cyclone on a national and international scale, and increasing rider participation across all levels.  We are confident that Rule 5 will help us achieve this.”

Commenting on the win Rule 5 Founding Director, Julie Wilson, added: “This is a significant win for the agency.  The Virgin Money Cyclone is a recognised event within the international cycling calendar and we’re delighted to play a part in further realising its potential; attracting new riders and spectators.

“With the UK playing host to the Grand Dėpart and dates for next year’s British Cycling Elite Road Series confirmed, 2014 promises to be an exciting year for cycling.”

Virgin Money Cyclone takes place from Thursday June 19 to Sunday June 22, 2014.  Entries are open now.  For more information or to register visit https://virginmoneycyclone.co.uk/EnterOnline.asp