Rule 5 In Fashion With Want That Trend

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We’re delighted to have been appointed by online retailer, Want That Trend.

The news comes as the womenswear specialist, which launched in April of this year, looks to significantly expand the business in the UK and Canada.

Rule 5 is tasked with delivering a brand communications strategy to include a multi-platform social media campaign, media and blogger relations, celebrity product placement and business profiling.

Speaking on the appointment, Want That Trend founder Victoria Molyneaux said: “We’ve been overwhelmed by the response to the launch of Want That Trend, with the business having grown from  a one man operation to an international fashion company in six months.   As we embark on the next phase of expansion, it is important we have the right business partners in place to support us in further developing the brand and communication strategy.

“Talking to Rule 5, the team’s knowledge of the retail and e-commerce sector was evident.  This, combined with their passion for the business and clear and considered approach to building the Want That Trend brand, made them an obvious choice.”

Rule 5 founding director, Julie Wilson, added:  “Want That Trend is an incredible success story.  Opportunities to work with a retailer at such a pivotal time in the business’ development are rare and we’re delighted to have the opportunity to play a key role in shaping the Want That Trend brand.”

Rule 5 On The Menu With El Gato Negro 

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We’re delighted to announce that Rule 5 has been appointed by El Gato Negro, the acclaimed Spanish restaurant due to launch in Manchester this autumn.

The appointment follows a competitive pitch and sees the agency tasked with delivering a communications strategy with reach to the national, regional and trade media.

Central to activity is a profiling campaign that will see celebrated chef patron and founder of El Gato Negro, Simon Shaw, positioned at the forefront of the modern Spanish cuisine news agenda.   Work is already well underway with Simon featuring on BBC Breakfast today (28th August) and again on TV screens nationwide in November (programme detail is under wraps).  He will also appear at the Manchester Food & Drink Festival on September 19.

Speaking on the appointment Simon Shaw said: “Rule 5 demonstrated a strong understanding of El Gato Negro, our ethos and our plans to go further with the dining experience we pioneered almost 10 years ago.

“The agency’s reputation for delivering is second to none and I’m confident that in the Rule 5 team we’ve found the right partners to help us realise our business ambitions.”

Rule 5 Founding Director, Julie Wilson, added:  “El Gato Negro has won countless awards during its nine years in business including recognition from Hardens, Michelin, and The Good Food Guide.   To be a part of the business’ ongoing success story is a privilege.  There’s a significant resurgence in the new British wave of Spanish restaurants and we’re looking forward to positioning Simon and El Gato Negro at the forefront of the agenda.”

El Gato Negro combines the best ingredients, Spanish and locally sourced, with modern techniques rooted in tradition to create bold and distinctive dishes.  An extensive range of Spanish wines completes the offer.

El Gato Negro Manchester will open at 52 King St, Manchester, in Autumn 2015.

A Hat-Trick of New Clients For Rule 5

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We’re thrilled to have added three new clients to our portfolio of media and creative accounts.

The appointments, made by Veteran Israeli production company Gil Productions, international media agency K7 Media and creative agency CIC see Rule 5 tasked with raising awareness of the agencies in target international and UK business and trade media.

Activity includes the promotion of new campaigns, formats and appointments, the profiling of senior business heads and news generation.

The agency will also implement a social media strategy for CIC, who counts Victoria Plum, Morphy Richards and Stax amongst its clients.

Rule 5 Founding Partner, Julie Wilson, said: “The wins are an important development for the agency.  We’ve a wealth of expertise in the creative and media sector and are delighted to add to this with Gil Productions, K7 Media and CIC.”

World of Wedgwood Opens

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A week ago the World of Wedgwood, an inspiring new visitor experience in Stoke-on-Trent, opened to the public.  The agency had invited the media to preview the attraction, part of a £34m investment in the Wedgwood Estate, which features an engaging factory tour, flagship store, Wedgwood Tea Room and a revitalised museum celebrating Wedgwood’s 250 years heritage in ceramics.

Substantial media coverage appeared in The Times, The Telegraph, BBC News, The Independent, BBC Radio Stoke, The Stoke Sentinel, The Express, ITV Central and many more.

“In a £34m redevelopment, the company headquarters have been turned into a stunning visitor attraction that combines a swish flagship store, factory outlet and places to eat.” The Express

“The best thing on this site, and I don’t say this lightly because the new deco-style Wedgwood Tea Room and the design studios are spectacular, is the museum.” The Times

“The wonderful World of Wedgwood…it looks brilliant.” BBC Radio

Within the first three years, over 175,000 annual visitors are expected to flock to the attraction, set in 240 acres of Staffordshire countryside. For further details about the World of Wedgwood, and to plan your visit see www.worldofwedgwood.com

Rule 5 Nominated Six Times in CIPR Awards

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The agency has been nominated six times, including in the category for Outstanding Small Consultancy, in the Chartered Institute of Public Relations (CIPR) PRide Awards, announced today.  

Rule 5 has been shortlisted for its work for Waterford Wedgwood Royal Doulton, Virgin Money, British Cycling and Buy Art Fair.  The CIPR PRide Awards recognises outstanding public relations in the UK regions and nations and attracts entries from the country’s leading communications agencies. The awards will be announced at a black tie dinner on 5 November 2015 at The Midland Hotel in Manchester.

The CIPR says, “they are a celebration of exceptional talent and a reflection of public relations best practice. Only the highest calibre of experts, drawn from the very top of their fields are selected to judge our awards.”