PR

Headlines for NRB

Logo 3Today sees the launch of the North’s largest hospitality trade exhibition, Northern Restaurant and Bar.

Celebrating its sixteenth year, the event, which hosts over 270 exhibitors and 7,000 trade only visitors, brings together the entire Northern hospitality industry to discover new ideas, identify opportunities and source new products and services. This year we’ve been delighted to work with the exhibition and deliver its main pre-event news story, revealing the North’s most ‘restauranty’ cities.

The study, conducted by Northern Restaurant and Bar organisers Holden Media and hospitality insight business CGA Peach, examined the restaurant density of northern cities and saw Newcastle take the top spot with 1,558 residents per restaurant.  Manchester came a close second (1,576) followed by York (1,585), Liverpool (1,996) and Chester (2,595).

The story, delivered by Rule 5, generated widespread trade, business and regional coverage upon release and will feature in today’s North West Tonight bulletins.

Thom Hetherington, chief executive of Holden Media, said of the research findings: “London is a global gastronomic city, but clearly the North of England is catching up at a rate of knots, not least because it is possible for cash-strapped but talented chefs to set up their own ventures and cook their hearts out for an appreciative audience.”

Aiden Byrne, the Liverpool-born chef behind Living Ventures’ fine dining venue Manchester House, said: “I feel very proud to be part of the ever-growing dining scene in Manchester.

“It’s extremely exciting to see top London operators paying an interest in the market. The buzz in the city is filling us with confidence to keep moving forward.”

Northern Restaurant and Bar includes the NRB Debate, this year fronted by Jay Rayner, the NRB Top Fifty Awards and NRB Fringe alongside an extensive programme of tastings, demonstrations and workshops.

 

Retail & Fashion Campaign of the Year

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The agency won Health, Beauty, Retail and Fashion Campaign of the Year for its work with online fashion brand Want That Trend at the PRmoment Awards at the Hilton in Manchester last night (9th March 2016). The awards recognise outstanding campaigns and exceptional talent and this year attracted over 650 entries.

The campaign for the innovative retailer’s first ever range of Christmas swing dresses, saw the brand catapulted into the mainstream press with coverage on award-winning reality programme The Only Way Is Essex and popular panel show, Celebrity Juice; in addition to core national and consumer print media.

Speaking on the win, founding director Julie Wilson said: “This was the first time Want That Trend had engaged with media.  Christmas lead times meant we were challenged to make an instant impact and the team delivered.  To be recognised in this category is fantastic and builds on our achievements in media, sport and social media.”

 

 

 

Six Nominations In PRmoment Awards

Picture1PR M.pngWe’re thrilled to have been nominated six times in the 2016 PRmoment Awards.

The news, announced today, sees Rule 5 recognised in five categories, including Best Consumer Agency.  Shortlisted campaigns include the UCI Track Cycling World Cup, Want That Trend, the UCI BMX Supercross World Cup and the North’s largest art event, Buy Art Fair.

The PRmoment Awards celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.

The awards will be announced at a black tie dinner on 9 March 2016 at The Hilton, Manchester.

 

Track World Champs £200k Legacy Programme

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The organisers of the forthcoming 2016 UCI Track Cycling World Championships (2-6 March) have announced a £200,000 legacy programme to bring cycling to local schools and hard-to-reach communities and get East London pedaling towards improved fitness.

The inclusive programme, which is funded by Sport England through the Major Events Engagement Fund and provided by Lee Valley Regional Park Authority in conjunction with British Cycling, London Sport and London Legacy Development Corporation (LLDC), was unveiled at a press event at Lee Valley VeloPark, hosted by Rule 5.

The legacy programme rides on the back of the world championships and aims to maximise the opportunity that this major sporting event provides for increasing activity in cycling. The sport will be made more accessible to disability groups, young people, older residents and community groups in the Boroughs of Hackney, Newham, Tower Hamlets and Waltham Forest.  Key components include:

  • A targeted approach to increasing the number of young people in the sport with the Cycling Ambassador Programme.
  • Development of the next generation of track stars with the appointment of a qualified British Cycling Go-Ride coach.
  • Partnerships with local health providers and a wide range of activities aimed at improving general fitness via Cycling for Health.
  • Investment in adapted cycles and sessions at Lee Valley VeloPark for people with disabilities.
  • Tickets for the 2016 UCI Track Cycling World Championships provided for participants in the legacy programmes.

Jonny Clay, Cycle Sport and Membership Director at British Cycling said, “We are sure that the legacy programme will be a tremendous success and a valuable source of advice and knowledge for the growing numbers of people who want to take part in the sport.

“Ensuring a participation legacy is a key part of British Cycling’s major events strategy. That is to say, we judge the value of events on their capacity to inspire people to get more active by getting on their bikes more often.”

Tickets for remaining sessions of the 2016 UCI Track Cycling World Championships are available via Ticketmaster. Hospitality packages with dining in the centre of the track are also available.   For further event information visit www.trackcyclingworlds2016.london/tickets/

Pictured: CEO of Lee Valley Regional Park Authority, Shaun Dawson, and Legacy Programme ambassador, Sidney Schuman

Picture credit: Eleanor Bentall

World-Class Cycling Win

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We’re delighted to have won a competitive pitch to promote the 2016 UCI Track Cycling World Championships in London.

The highly anticipated event, which takes place March 2-6 at Lee Valley VeloPark, is the biggest track cycling event to be hosted in the UK since London 2012 and will see Olympic and world champion riders from across the globe descend on the capital city.

It is the final major international track cycling event to be staged ahead of the 2016 Rio Olympic Games with British sports fans encouraged to get behind the Great Britain Cycling Team and support athletes in their race for the rainbow jersey, awarded to world champions of the sport. Rule 5 is responsible for both pre and live event communications with a focus on driving tickets sales and audience involvement.

Speaking on the appointment, British Cycling’s cycle sport and membership director, Jonny Clay, said: “This is a significant brief and saw all invited agencies challenged to demonstrate how they would raise awareness of the event, engaging national and international audiences before and during the championships next year.  Rule 5’s enthusiasm, knowledge of cycling and experience of delivering sports events combined with a clear and worked-through strategy set them apart from the competition. We’re looking forward to seeing plans come to fruition and collaborating with the team on the delivery of what promises to be a truly outstanding event.”

Rule 5 Managing Partner, Rob Brown, added: “We have worked on major sporting events since the agency launched in 2012 but they don’t get much bigger than the world championships and we’re thrilled to be involved.”

Rule 5 was track centre recently for the 2015 British Cycling National Track Championships, testing out processes and gathering exclusive rider content ahead of the world championships. The team will be based at Lee Valley VeloPark throughout the event, responsible for all UK and international press, as well as reporting live through the event’s social media platforms.