Agency News

Rule 5 Shortlisted in Northern Marketing Awards

Picture1 NMA 2We are thrilled to have made the shortlist of the Northern Marketing Awards.

The awards champion the work of some of the UK’s biggest brands and this year attracted over 200 entries.

Rule 5 has been shortlisted twice in the Sport Campaign of the Year and Social Media Campaign of the Year categories.

The nomination for Sport Campaign of the Year features the agency’s work on the inaugural World Taekwondo Grand Prix, pitted against Manchester City FC and Salford Red Devils.  Rule 5 is also nominated for Social Media Campaign of the Year, a category that it won at this year’s Big Chip Awards and the Chartered Institute of Public Relations (CIPR) PRide Awards last November.

The agency is already shortlisted for Best Social Media Campaign and Outstanding Consultancy in this year’s PRide Awards.

The Northern Marketing Awards will be announced on October 16.

Agency Promotes Official Grand Départ Book

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The agency has been hired to promote Two Days in Yorkshire, the official commemorative book of the Yorkshire Grand Départ.

The book is published by Pan y Agua Velo Europe Ltd (PAVE). It is a hardcover, 144-page coffee-table edition with over 200 images.  It has already smashed all sales forecasts on pre-sales alone with a copy being sold every 36 seconds as Vincenzo Nibali crossed the line in Paris to confirm his victory as winner of The 2014 Tour de France.

Welcome to Yorkshire, who delivered the 2014 Tour De France Grand Départ, teamed up with official photographer Simon Wilkinson, who runs Yorkshire-based picture agency SWpix.com, to produce this memento of the grandest of Grand Départs.  Simon Wilkinson said: “I’ve known the team at Rule 5 since they set up the agency in November 2012 – we worked together at the Track Cycling World Cup in Glasgow and several times since and I didn’t hesitate in bringing them on board as part of the team when we were planning the book.”

Written by cycling author Peter Cossins and Welcome to Yorkshire’s Andrew Denton, ‘Two Days In Yorkshire’ features stunning images taken by the world’s best cycling and sports photographers.  2DIY_Cover_02 The book reveals the inside story of how, against seemingly impossible odds, Yorkshire won the 2014 Grand Départ, as well as capturing the unforgettable sights and stories of two historic days.

The book costs £35 and is available for pre-order at www.twodaysinyorkshire.com. Copies will be on sale at good bookshops, cycling shops and on Amazon later this month.

Rule 5 Wins Best Social at Big Chip

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Rule 5 scooped the coveted award for Best Use of Social at the Big Chip Awards in Manchester last night (3 July 2014).  The winning campaign was the communications programme that Rule 5 delivered for the BMX Supercross World Cup.  It’s the first time the category has had a winner since 2012.  Last year the judges decided that none of the entries were of a high enough standard to win a Big Chip.

The Big Chip Awards are by far the biggest digital awards outside London.  In their 16th year, they are also the longest running digital communications awards in the UK. They are run by Manchester Digitalworking with Digital Union in the North East, Creative Sheffield, and user groups and networks in Leeds and Liverpool.

The Big Chip Awards are for all things digital – from mobile apps to social media, animation to websites and digital brand to cloud software. Judges include BBC journalist Bill Thompson, Daniel Nye Griffiths, who writes for Wired UK and Paul Fabretti of Telefonica.

“Whilst we’ve been at a few PR awards this is the first time we’ve been at an event run by and for the digital communications industry” said Rule 5 founding Director Julie Wilson. “When we arrived it felt like we were gatecrashing someone’s party so we were both stunned and thrilled to have our work recognised by the leading light of the digital world.”

 

Virgin Money Cyclone – 4,000 Saddle Up

 

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Last week over 4,000 people descended upon the North East for the annual Virgin Money Cyclone Festival of Cycling.

Amongst the throng of cycling enthusiasts were Rule 5’s Jules and Carolanne, who were on the ground delivering live updates from the cycling events and directing all media communication.

The four day festival offers rides for amateurs and enthusiasts at all levels – from sportive challenges and family routes to a weekend of professional racing culminating in the women’s Curlew Cup and men’s UCI European Tour Road Race, the Beaumont Trophy.

Taking the trophy in the women’s national road race was Pearl Izumi Sports International Tours cyclist and reigning World & European Team Pursuit Champion, Katie Archibald.

It was a heated finish in the newly accredited UCI Beaumont Trophy, which is only one of four UCI road races in the UK, with Kristian House of Rapha Condor JLT powering to victory.

An abundance of media were in attendance throughout the weekend including BBC North East, The Newcastle Chronicle, Living North, Road Cycling UK and Velo UK.  Going the extra mile was Dan Black from Metro Radio station, who embraced the 63 mile sportive reporting live from the saddle. The event was featured on BBC Look North throughout the four day event.

Rule 5 Crafts Blu Tack Digital Comms

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We’re delighted to have won a brief from Bostik, the leading global adhesive specialist, to develop a social media presence for the Blu Tack brand.

Work is already underway with a Facebook page focussing on arts and craft applications in development. Bostik Communications Manager, Matt Hicks, said: “Social is a great fit for the Blu Tack brand. Driving engagement through Facebook will help to increase awareness and advocacy for our products in the stationery and craft categories.

“Rule 5 has an excellent understanding of digital and how it relates to our target audience, so we’re delighted to have the team on board.”

With a wealth of experience in building and engaging online communities in this sector under our belt, we’re thrilled to have the opportunity to work with Bostik to launch this social media platform.  It’s a fun and highly engaging campaign and we’re looking forward to inspiring a new generation of families to get creative with Bostik stationery and craft products.

The Blu Tack Facebook page will provide a community focus for young parents and offer a wealth of hints, tips and ideas on how to keep children entertained whilst inspiring their creative development. Running alongside the Facebook activity is a blogger outreach programme, engaging over 20 of the UK’s top parenting bloggers.