Uncategorized

Retail & Fashion Campaign of the Year

IMG_7444 (2) Crop

The agency won Health, Beauty, Retail and Fashion Campaign of the Year for its work with online fashion brand Want That Trend at the PRmoment Awards at the Hilton in Manchester last night (9th March 2016). The awards recognise outstanding campaigns and exceptional talent and this year attracted over 650 entries.

The campaign for the innovative retailer’s first ever range of Christmas swing dresses, saw the brand catapulted into the mainstream press with coverage on award-winning reality programme The Only Way Is Essex and popular panel show, Celebrity Juice; in addition to core national and consumer print media.

Speaking on the win, founding director Julie Wilson said: “This was the first time Want That Trend had engaged with media.  Christmas lead times meant we were challenged to make an instant impact and the team delivered.  To be recognised in this category is fantastic and builds on our achievements in media, sport and social media.”

 

 

 

Agency Makes Three Staff Appointments

GL0_4035

The agency has invested in its team with three new hires following a series of new business wins and a restructure of accounts. Colette Burroughs-Rose joins as senior account manager and Lucy Hilton and Emily Sutton as account executives.

Prior to joining Rule 5, Burroughs-Rose worked with Glenda Jackson MP for 15 years and brings to the agency extensive experience in stakeholder relations and enviable relationships in the City and at Westminster.

Hilton, a former journalist with Johnston Press and Trinity Mirror plc, further underpins the agency’s media credentials, with Sutton, an experienced PR and social media executive who has worked with Selfridges, Zara, Krispy Kreme, and Boost Juice Bars, proving an invaluable addition to the consumer team.

Speaking on the signings, Rule 5 Founding Director, Julie Wilson, said: “We have firmly bolstered our team.  All three bring a range of valuable and proven skills to the agency, strengthening our offer in business-to-consumer and business-to-business communications.  We’re delighted to have Colette, Lucy and Emily on board.”

Rule 5 Gets To Work With Birchwood Price Tools

PUNK00219 230mm Diamond Blade 2 blue low

We’re delighted to start the new year with two new clients, Bullet and Punk.

The news comes to follow a three-way pitch to parent company Birchwood Price Tools, and sees the agency start work with immediate effect.  Activity will see two distinctly different campaigns delivered, building on the agency’s strengths in both social and conventional media.

For power tool accessory brand Punk, the agency is tasked with developing a social media presence, further building the Punk community and driving engagement with a creative content campaign.  A conventional PR programme runs in parallel for the leading wood screw brand Bullet, built around key retail partnerships, the seasonal calendar and a new product launch in summer.  Both are retained briefs and see creativity run throughout.

Marketing Manager for Punk & Bullet, Sam Johnson, said: “2016 is an important year for Punk & Bullet as we look to rapidly grow market share and expand our product portfolio.  PR & social media are a key part of our marketing strategy and we’ve been committed to finding the right agency partners.

“Rule 5’s campaign was head and shoulders above the rest, providing fresh thinking and a number of strong creative ideas that really resonate with the Punk and Bullet brands.  There’s a good team fit and we’re looking forward to what we are confident will be a great year.”

A Hat-Trick of New Clients For Rule 5

News

We’re thrilled to have added three new clients to our portfolio of media and creative accounts.

The appointments, made by Veteran Israeli production company Gil Productions, international media agency K7 Media and creative agency CIC see Rule 5 tasked with raising awareness of the agencies in target international and UK business and trade media.

Activity includes the promotion of new campaigns, formats and appointments, the profiling of senior business heads and news generation.

The agency will also implement a social media strategy for CIC, who counts Victoria Plum, Morphy Richards and Stax amongst its clients.

Rule 5 Founding Partner, Julie Wilson, said: “The wins are an important development for the agency.  We’ve a wealth of expertise in the creative and media sector and are delighted to add to this with Gil Productions, K7 Media and CIC.”

World of Wedgwood Opens

wedgwood_batch1_2

A week ago the World of Wedgwood, an inspiring new visitor experience in Stoke-on-Trent, opened to the public.  The agency had invited the media to preview the attraction, part of a £34m investment in the Wedgwood Estate, which features an engaging factory tour, flagship store, Wedgwood Tea Room and a revitalised museum celebrating Wedgwood’s 250 years heritage in ceramics.

Substantial media coverage appeared in The Times, The Telegraph, BBC News, The Independent, BBC Radio Stoke, The Stoke Sentinel, The Express, ITV Central and many more.

“In a £34m redevelopment, the company headquarters have been turned into a stunning visitor attraction that combines a swish flagship store, factory outlet and places to eat.” The Express

“The best thing on this site, and I don’t say this lightly because the new deco-style Wedgwood Tea Room and the design studios are spectacular, is the museum.” The Times

“The wonderful World of Wedgwood…it looks brilliant.” BBC Radio

Within the first three years, over 175,000 annual visitors are expected to flock to the attraction, set in 240 acres of Staffordshire countryside. For further details about the World of Wedgwood, and to plan your visit see www.worldofwedgwood.com