Social Media

Four Nominations In PRmoment Awards

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We’re thrilled to have made the shortlist of this year’s PRmoment Awards with nominations in four categories.

The awards recognise outstanding campaigns and exceptional talent and this year attracted over 650 entries.

Rule 5 is shortlisted for Social Media Agency of the Year and Consumer PR Agency of the Year. The agency is also nominated for Best Use of Video for its work on the UCI Track Cycling World Cup London and Social Media Campaign of the Year for its work with Royal Albert, a category Rule 5 won at last year’s Big Chip Awards.

The PRmoment Awards will be announced on March 11 at the Hilton Manchester Deansgate.

Snap snap. Snapchat gets newsy with Discover

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Have you updated Snapchat? For the snap happy ones of us in the office that did, we were confronted with the most interesting feature yet – Discover.

For the uninitiated, Snapchat is an iOS and Android app that lets users take photos or record videos and add text and drawings, before sending them to a list of recipients. These Snaps can be viewed for between one and 10 seconds, then they’re hidden from the receiver’s device and deleted from Snapchat’s servers.

Developed by Stanford University’s Bobby Murphy, Reggie Brown and Evan Spiegel, Snapchat has come a very long way since its release in September 2011:

  • Snapchat is reportedly now worth $10 billion
  • 100 million people actively use the app each month
  • 400 million Snaps are sent every day
  • 1 billion Snapchat Stories are viewed every day
  • Snapchat is the third most popular social app among millennials
  • Facebook offered $3 billion to buy Snapchat in 2013. In cash

Not so bad for an app that was initially dismissed as a novelty act.

In Discover, media companies can publish content to the app for users to view. At launch, these included MTV, Cosmopolitan, Yahoo! News, National Geographic and The Daily Mail just to name a few.

According to Snapchat’s latest blog post, Discover is different because it’s been built for creatives, but keeps Stories – apologies if we don’t watch the entire narrative of your night out, we’ve got better things to do at 3am – at its core.

There’s a beginning, middle and end so editors can put everything in order and every edition is refreshed after 24 hours. Simply tap to open, swipe left to browse, or swipe up on a Snap for more.

With promises of fresh and unique content from each channel every day, Discover has certainly grabbed our attention.

Five Nominations For Rule 5 In The Northern Digital Awards

Picture4Rule 5 has been shortlisted five times in the Northern Digital Awards.

The awards recognise the very best in digital marketing campaigns and talent in the North and will be staged at the Royal Armouries in Leeds in January 2015.

Rule 5 has received nominations in each of the five categories entered, including the Best Digital Marketing Campaign – Entertainment/Sports, Best Use of Social Media, Best Use of Video and Small Digital Agency of the Year.

Recognised campaigns include the agency’s work for the UCI Track Cycling World Cup, for which Rule 5 receives three nominations, and the launch of Royal Albert’s Miranda Kerr range.

Both campaigns are nominated for Best Use of Social Media, a category the agency won at this year’s Big Chip Awards.

Rule 5 To Represent UCI Track Cycling World Cup

trackworldcupThe agency has won a competitive pitch to promote this year’s UCI Track Cycling World Cup.

The world-class event, which takes place at Lee Valley VeloPark (the host venue of the London 2012 Olympic and Paralympic Games) this December 5 – 7, will see Olympic & World Champion riders from across the globe descend on London to compete for international ranking points that will determine their qualification for the 2015 World Championships and 2016 Olympic Games.

The agency is appointed to manage all event media relations, PR and social media, with a focus on driving tickets sales and audience engagement.  The team is also responsible for further raising the profile of Lee Valley VeloPark.

Speaking on the appointment Phil Heselwood, British Cycling Major Events and Projects Manager, said: “This was a highly competitive pitch.  Rule 5’s knowledge of cycling and expertise in sports event marketing combined with their creative approach and ability to demonstrate a strong return on investment set them apart from the rest.  We’re looking forward to working with the team to deliver this year’s UCI Track Cycling World Cup.”

Work is already underway, run out of the agency’s Shoreditch and MediaCityUK based offices.

Rule 5 Shortlisted in Northern Marketing Awards

Picture1 NMA 2We are thrilled to have made the shortlist of the Northern Marketing Awards.

The awards champion the work of some of the UK’s biggest brands and this year attracted over 200 entries.

Rule 5 has been shortlisted twice in the Sport Campaign of the Year and Social Media Campaign of the Year categories.

The nomination for Sport Campaign of the Year features the agency’s work on the inaugural World Taekwondo Grand Prix, pitted against Manchester City FC and Salford Red Devils.  Rule 5 is also nominated for Social Media Campaign of the Year, a category that it won at this year’s Big Chip Awards and the Chartered Institute of Public Relations (CIPR) PRide Awards last November.

The agency is already shortlisted for Best Social Media Campaign and Outstanding Consultancy in this year’s PRide Awards.

The Northern Marketing Awards will be announced on October 16.