Sport

Five Nominations For Rule 5 In The Northern Digital Awards

Picture4Rule 5 has been shortlisted five times in the Northern Digital Awards.

The awards recognise the very best in digital marketing campaigns and talent in the North and will be staged at the Royal Armouries in Leeds in January 2015.

Rule 5 has received nominations in each of the five categories entered, including the Best Digital Marketing Campaign – Entertainment/Sports, Best Use of Social Media, Best Use of Video and Small Digital Agency of the Year.

Recognised campaigns include the agency’s work for the UCI Track Cycling World Cup, for which Rule 5 receives three nominations, and the launch of Royal Albert’s Miranda Kerr range.

Both campaigns are nominated for Best Use of Social Media, a category the agency won at this year’s Big Chip Awards.

‘Derby’ Win in Northern Marketing Awards

Northern Marketing AwardsThe agency took the award for Sport Campaign of the Year at the 2014 Northern Marketing Awards last night (October 16th).  The competition was about as tough as it gets with both Manchester City and Manchester United on the final short-list. It’s not often a PR agency gets to win in a Manchester derby. Salford Reds Rugby League team was also on the short-list.

Rule 5 was given the award for work on the 2013 inaugural World Taekwondo Grand Prix.  Commenting on the victory the judges said that the “campaign was a real challenge and a hard win for the organisation as the sport is not popular or well-known within the UK,”  however Rule 5 had “attacked every possible opportunity to achieve their great results and coverage.”

“We’ve been nominated several times for awards in a sporting category” said Founding Director Julie Wilson. “It has been amazing to nail our first victory against some of the biggest sporting names in the world.”  To complete the sporting theme the awards ceremony took place at The Point at Lancashire Cricket Club.

Rule 5 To Represent UCI Track Cycling World Cup

trackworldcupThe agency has won a competitive pitch to promote this year’s UCI Track Cycling World Cup.

The world-class event, which takes place at Lee Valley VeloPark (the host venue of the London 2012 Olympic and Paralympic Games) this December 5 – 7, will see Olympic & World Champion riders from across the globe descend on London to compete for international ranking points that will determine their qualification for the 2015 World Championships and 2016 Olympic Games.

The agency is appointed to manage all event media relations, PR and social media, with a focus on driving tickets sales and audience engagement.  The team is also responsible for further raising the profile of Lee Valley VeloPark.

Speaking on the appointment Phil Heselwood, British Cycling Major Events and Projects Manager, said: “This was a highly competitive pitch.  Rule 5’s knowledge of cycling and expertise in sports event marketing combined with their creative approach and ability to demonstrate a strong return on investment set them apart from the rest.  We’re looking forward to working with the team to deliver this year’s UCI Track Cycling World Cup.”

Work is already underway, run out of the agency’s Shoreditch and MediaCityUK based offices.

Agency Promotes Official Grand Départ Book

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The agency has been hired to promote Two Days in Yorkshire, the official commemorative book of the Yorkshire Grand Départ.

The book is published by Pan y Agua Velo Europe Ltd (PAVE). It is a hardcover, 144-page coffee-table edition with over 200 images.  It has already smashed all sales forecasts on pre-sales alone with a copy being sold every 36 seconds as Vincenzo Nibali crossed the line in Paris to confirm his victory as winner of The 2014 Tour de France.

Welcome to Yorkshire, who delivered the 2014 Tour De France Grand Départ, teamed up with official photographer Simon Wilkinson, who runs Yorkshire-based picture agency SWpix.com, to produce this memento of the grandest of Grand Départs.  Simon Wilkinson said: “I’ve known the team at Rule 5 since they set up the agency in November 2012 – we worked together at the Track Cycling World Cup in Glasgow and several times since and I didn’t hesitate in bringing them on board as part of the team when we were planning the book.”

Written by cycling author Peter Cossins and Welcome to Yorkshire’s Andrew Denton, ‘Two Days In Yorkshire’ features stunning images taken by the world’s best cycling and sports photographers.  2DIY_Cover_02 The book reveals the inside story of how, against seemingly impossible odds, Yorkshire won the 2014 Grand Départ, as well as capturing the unforgettable sights and stories of two historic days.

The book costs £35 and is available for pre-order at www.twodaysinyorkshire.com. Copies will be on sale at good bookshops, cycling shops and on Amazon later this month.

Virgin Money Cyclone – 4,000 Saddle Up

 

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Last week over 4,000 people descended upon the North East for the annual Virgin Money Cyclone Festival of Cycling.

Amongst the throng of cycling enthusiasts were Rule 5’s Jules and Carolanne, who were on the ground delivering live updates from the cycling events and directing all media communication.

The four day festival offers rides for amateurs and enthusiasts at all levels – from sportive challenges and family routes to a weekend of professional racing culminating in the women’s Curlew Cup and men’s UCI European Tour Road Race, the Beaumont Trophy.

Taking the trophy in the women’s national road race was Pearl Izumi Sports International Tours cyclist and reigning World & European Team Pursuit Champion, Katie Archibald.

It was a heated finish in the newly accredited UCI Beaumont Trophy, which is only one of four UCI road races in the UK, with Kristian House of Rapha Condor JLT powering to victory.

An abundance of media were in attendance throughout the weekend including BBC North East, The Newcastle Chronicle, Living North, Road Cycling UK and Velo UK.  Going the extra mile was Dan Black from Metro Radio station, who embraced the 63 mile sportive reporting live from the saddle. The event was featured on BBC Look North throughout the four day event.