Agency News

Nexbridge Calls on Rule 5

Specialist telecommunications provider Nexbridge has appointed the agency to provide PR and communications support for WHYPAY? and The Wonderful Organisation. The agency will also launch a new brand for the company later this year.

WHYPAY? is a free conference call platform. Unlike its competitors there are no third party costs as it uses a dial-in number that is included in bundled minutes whether calling from a fixed or mobile telephone. The Wonderful Organisation has been set up by Nexbridge Chairman Kieron James as a not for profit fundraising platform. Its costs are covered by Nexbridge and other corporate sponsors.

“We’ve appointed Rule 5 because they understood our businesses and they have a strong track record of delivering effective PR campaigns” said Kieron. “We have some major announcements in the next six months including a new focus for Wonderful.org and a new brand that will have a major impact on the conference call sector.”

“Lots of people talk about disruption but Nexbridge has plans that will have a real impact on the corporate conference call market and the charitable giving sector” said Rule 5 Managing Partner, Rob Brown. “We are really looking forward to launching several genuinely innovative products and services.”

Rule 5 Climbs To New Heights With Hangfast

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Rule 5 has won a retained brief with adventure engineering company Hangfast.

Based in Bingley, West Yorkshire, Hangfast is one of the world’s leading manufacturers of climbing walls, artificial caving systems and rope courses, providing end-to-end adventure leisure solutions from design through to production and installation.

The specialist business, founded by John Beers in 2001, works with a wide range of clients including Sport England, the armed forces, schools, outdoor education and leisure centres, and leisure and tourism attractions like Legoland and Alliance Leisure.

The appointment sees Rule 5 responsible for raising awareness of the business, working with Hangfast’s clients to deliver effective marketing communications strategies.  The agency will also work with Hangfast to promote its rigging and rope access business, which provides a comprehensive range of inspection, maintenance, lifting and materials handling solutions to the entertainment, construction, maintenance and climbing industries.

Speaking on the appointment, Hangfast founder and director John Beers said:  “Since the inception of Hangfast in 2001 we have been quietly building the business, delivering bespoke adventure leisure experiences for customers worldwide.  As we celebrate our 15th anniversary we’re looking ahead to the next phase of expansion, with a marketing and communications campaign that will further elevate the Hangfast brand.

“Rule 5’s strategy demonstrated knowledge not only of the media opportunity but of our business and the adventure leisure sector.   They’re a great fit with Hangfast and we’re really pleased to have the team on board.”

Rule 5 Founding Director, Julie Wilson, added:  “Hangfast is a fantastic win for the agency playing to our strengths in sport and leisure PR.  It’s an incredible business that’s brimming with potential stories; we’re delighted to have the opportunity to tell them.”

 

Dock10 Adds Rule 5

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Rule 5 has been appointed by MediaCityUK based media services business dock10 to deliver a regional and corporate PR campaign.

dock10 is well known as a major supplier of studios, post production and managed services to the BBC, ITV and a host of independent TV production companies. It is now actively growing its customer base beyond the broadcast sector.

Video is growing at an exceptional rate, with significant growth in corporate and advertising. Last year, UK video ad spend grew over 50% to £711million, according to the Internet Advertising Bureau UK. “Broadcast continues to be our core business but the demand for broadcast quality video content is expanding well beyond traditional TV” said dock10 CEO Mark Senior.

“We’ve appointed Rule 5 because they understand the market, with the additional benefit of being located very close to us in MediaCityUK” he added.

Rule 5 founders Rob Brown and Julie Wilson both have extensive previous experience working for agencies in global advertising networks.

 

 

Agency Confirmed For Buy Art Fair

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Rule 5 has been appointed by Buy Art Fair to deliver the event’s 2016 communications strategy.

The leading art fair, the biggest outside of London, has welcomed over 60,000 people over the last eight years and amassed sales of over £3million.  This year the event will offer the richest and most compelling cultural experience yet, reflecting the changing dynamics between art buyers, artists and galleries.

The agency will seek to create conversation around the evolving art landscape and engage new and seasoned collectors with a focus on national and broadcast media.  A regional campaign will underpin all activity.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “Since its inception in 2008 Buy Art Fair has grown exponentially, bringing quality and international names to the city.  As we embark on our ninth edition and strive to further position Manchester as an art city – not just somewhere where people can see art, but buy it – it’s important we have the right partners in place.  Rule 5 really understand our culture and ambitions.  This, combined with their creative and results driven approach, makes them the perfect choice for Buy Art Fair.”

Buy Art Fair returns this September 22-25 and will see over £1m worth of art from over 100 galleries and artists adorn the walls of Old Granada Studios.  For more information visit: www.buyartfair.co.uk

Rule 5 Named Outstanding Small Consultancy

Team Final Crop 2The agency has been crowned Outstanding Small Consultancy of the Year at the 2016 PRCA DARE Awards.

The hotly contested category is open to any consultancy with up to 10 members of staff and this year six agencies were shortlisted.  Financial performance, staff and client retention/acquisition, innovation and creativity are just some of the pillars on which the category is judged.

Adding to the evening’s success, the agency’s founding partner Rob Brown was named Industry Leader of the Year.   The award is in recognition of Rob’s significant contribution to the industry and Rule 5. Speaking on the wins the agency’s founding director Julie Wilson said:  “Since the launch of Rule 5 in November 2012 our ambition has been to build the very best team we can and deliver consistently exceptional work.  We’re thrilled to see this recognised by one of the UK’s leading governing bodies as well as our industry peers.”

Founding partner, Rob Brown, added: “We’ve been going for a little over three years, so we are thrilled that we’ve made the journey from start-up to recognition as an outstanding agency in a fairly short time, the personal gong was a bonus.”

The PRCA DARE Awards recognise the very best Communications and PR professionals across the UK and are judged by a panel of respected industry experts.