PR

Rule 5 In Fashion With Want That Trend

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We’re delighted to have been appointed by online retailer, Want That Trend.

The news comes as the womenswear specialist, which launched in April of this year, looks to significantly expand the business in the UK and Canada.

Rule 5 is tasked with delivering a brand communications strategy to include a multi-platform social media campaign, media and blogger relations, celebrity product placement and business profiling.

Speaking on the appointment, Want That Trend founder Victoria Molyneaux said: “We’ve been overwhelmed by the response to the launch of Want That Trend, with the business having grown from  a one man operation to an international fashion company in six months.   As we embark on the next phase of expansion, it is important we have the right business partners in place to support us in further developing the brand and communication strategy.

“Talking to Rule 5, the team’s knowledge of the retail and e-commerce sector was evident.  This, combined with their passion for the business and clear and considered approach to building the Want That Trend brand, made them an obvious choice.”

Rule 5 founding director, Julie Wilson, added:  “Want That Trend is an incredible success story.  Opportunities to work with a retailer at such a pivotal time in the business’ development are rare and we’re delighted to have the opportunity to play a key role in shaping the Want That Trend brand.”

Rule 5 On The Menu With El Gato Negro 

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We’re delighted to announce that Rule 5 has been appointed by El Gato Negro, the acclaimed Spanish restaurant due to launch in Manchester this autumn.

The appointment follows a competitive pitch and sees the agency tasked with delivering a communications strategy with reach to the national, regional and trade media.

Central to activity is a profiling campaign that will see celebrated chef patron and founder of El Gato Negro, Simon Shaw, positioned at the forefront of the modern Spanish cuisine news agenda.   Work is already well underway with Simon featuring on BBC Breakfast today (28th August) and again on TV screens nationwide in November (programme detail is under wraps).  He will also appear at the Manchester Food & Drink Festival on September 19.

Speaking on the appointment Simon Shaw said: “Rule 5 demonstrated a strong understanding of El Gato Negro, our ethos and our plans to go further with the dining experience we pioneered almost 10 years ago.

“The agency’s reputation for delivering is second to none and I’m confident that in the Rule 5 team we’ve found the right partners to help us realise our business ambitions.”

Rule 5 Founding Director, Julie Wilson, added:  “El Gato Negro has won countless awards during its nine years in business including recognition from Hardens, Michelin, and The Good Food Guide.   To be a part of the business’ ongoing success story is a privilege.  There’s a significant resurgence in the new British wave of Spanish restaurants and we’re looking forward to positioning Simon and El Gato Negro at the forefront of the agenda.”

El Gato Negro combines the best ingredients, Spanish and locally sourced, with modern techniques rooted in tradition to create bold and distinctive dishes.  An extensive range of Spanish wines completes the offer.

El Gato Negro Manchester will open at 52 King St, Manchester, in Autumn 2015.

A Hat-Trick of New Clients For Rule 5

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We’re thrilled to have added three new clients to our portfolio of media and creative accounts.

The appointments, made by Veteran Israeli production company Gil Productions, international media agency K7 Media and creative agency CIC see Rule 5 tasked with raising awareness of the agencies in target international and UK business and trade media.

Activity includes the promotion of new campaigns, formats and appointments, the profiling of senior business heads and news generation.

The agency will also implement a social media strategy for CIC, who counts Victoria Plum, Morphy Richards and Stax amongst its clients.

Rule 5 Founding Partner, Julie Wilson, said: “The wins are an important development for the agency.  We’ve a wealth of expertise in the creative and media sector and are delighted to add to this with Gil Productions, K7 Media and CIC.”

Rule 5 To Promote Buy Art Fair

Buy Art Fair - The Norths Finest Art Fair - September 24 - 27 2015 - cropped for R5

Rule 5 has been appointed by Buy Art Fair, the leading art event outside of London, to promote this year’s event.

The agency, who also worked with the event organisers in 2014, is tasked with building on Manchester’s cultural renaissance, led by Manchester International Festival, Whitworth Art Gallery and HOME, along with smaller spaces like Castlefield Gallery.

Speaking on the appointment, Buy Art Fair CEO, Thom Hetherington, said: “The stories created by Rule 5 last year were undoubtedly key to our art sales, which have increased 20% year-on-year.  Rule 5’s professional knowledge, dedication to the cause and genuine passion made them a joy to work with and we’re pleased to have them back on board this year.”

Rule 5 Founding Director, Julie Wilson, said: “Eight years ago Buy Art Fair set out to be the most ambitious event outside of London; it has achieved this with great success.

“We couldn’t be more pleased to have been re-appointed and to have the opportunity to contribute to the event’s ongoing development in what is undoubtedly one of the most exciting years for Manchester’s cultural scene.”

Buy Art Fair returns this September 24-27 and will see over £1m worth of art from over 90 galleries and artists adorn the walls of Old Granada Studios.  Register here: www.buyartfair.co.uk

Rule 5 and the Virgin Money Cyclone

Beaumont Trophy

This weekend saw the return of one of the UK’s most respected cycling events, the Virgin Money Cyclone Festival of Cycling.

Staged in beautiful Northumberland, the Cyclone caters for cyclists of all abilities, with leisure rides, Challenge rides and elite racing all packed into three days.  It is the second year that Rule 5 has been involved, driving and delivering the pre-event and live weekend communications campaign on behalf of Virgin Money.

Event activity opened on the evening of Friday 19th June with over 300 friends, families and solo riders soaking up the festival atmosphere and embracing the Tyne Six Bridges leisure rides.

On Saturday it was the turn of the more experienced rider, with over 2,300 cycling enthusiasts getting into the saddle to test their stamina in the Virgin Money Cyclone Challenge rides.  Weather conditions were variable but nothing could dampen the spirits of the riders as they embraced the 34, 64 and 106 mile routes, many in aid of charity.

Sunday’s elite races, the Curlew Cup and UCI Beaumont Trophy, saw some of the world’s best riders descend on the picturesque Northumberland village of Stamfordham.

Taking the trophy in the National Women’s Road Race, the Curlew Cup, was team IKON-Mazda cyclist, Laura Massey, with Christopher Latham of the Great Britain National Team powering to victory in the UCI Beaumont Trophy.

Spectators gathered in Stamfordham were treated to glimpses of one of the strongest fields of riders to date including: Olympic gold medallist and Team WIGGINS cyclist, Andy Tennant; 2014 Elite Road Race Series winner and One Pro Cycling rider, Yanto Barker; and British Road Race Champion, JLT Condor cyclist, and defending champion, Kristian House.

We were thrilled to be at the heart of all of the action, managing the media, realising the potential of every opportunity and activating the event’s social channels.

For further information visit: https://virginmoneycyclone.co.uk/